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Click here or scroll down to respond to this candidateCandidate's Name
[pic]E-Mail: EMAIL AVAILABLEContact: PHONE NUMBER AVAILABLE / PHONE NUMBER AVAILABLE Senior level assignments as a Zonal Head, Business Operation Group Head in Marketing, Brand Management and Client Relationship Management with an organisation of high repute in Institutional SectorPROFESSIONAL SYNOPSIS < An astute professional with over 24 years of rich experience in Sales & Marketing, Business Development, Agent Development, Channel Management, Branch Operations, Key Account Management and Team Management in Education Doman. < Adept in determining the demand for products and services offered and identifying potential customers. < Skilled in developing the pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. < Demonstrated expertise in development & implementation of promotion plans and handling communication for brands including all above the line and below the line activities. < An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Versatile, creative possesses excellent communication & interpersonal skills.COMPETENCIES OVERVIEWBranch Operations of the Region< Monitoring overall operations of all the branch; responsible for planning and achieving set branch targets from time to time.< Implementing corporate goals, short & long term budgets, managing inventory & assets and developing business plans for the achievement of goals.Sales & Marketing< Distinguishing the marketing strategy based on knowledge of establishment objectives, market characteristics, cost and mark-up factors.< Coordinating the marketing activities and policies to promote products and services.< Developing Agent network throughout the East, North East, Nepal and Bangladesh.< Utilising sales forecasting and strategic planning to ensure the sale and profitability of products, lines, services, analyzing business developments and monitoring market trends.Business Development< Directing and overseeing the company marketing function to identify and develop new customers for products and services.< Develop pricing strategies, balancing firm objectives and customer satisfaction.< Coordinating and participating in promotional activities and trade shows to market products and services.< Initiating market research studies and analyzing their findings.< Conducting economic and commercial surveys to identify potential markets for products and services.< Franchisee Development.Placement Management< Placement of the qualified students into the relevant industry.Team Management< Directing the hiring, training and performance evaluations of marketing & sales staff and overseeing their daily activities.< Leading and motivating the team to achieve pre set targets.Specialities< Interactive, Communicative, marketing, creative skills and an ability to deal with community in a warm and amicable manner.< Possess strong leadership qualities and strongly believe that the aim of education should be man making.< Expert in Excel and MIS.EMPLOYMENT RECITAL Acharya Institutes Manager Student Affairs - East, June 2014 to October 2016Accountabilities:< Overseeing the branding and promotions including strategic planning in the Eastern Region.< Handling the marketing aspect of admission through Agent network from entire West Bengal, Bihar, Jharkhand, Sikkim, Guwahati, Shillong, Nepal and Bangladesh.< Accredited for introducing the Institute in East, North East, Nepal & Bangladesh. Carried out extensive tour for organising seminars & career counselling session in school and colleges at various places of Eastern India.< Dexterously coordinated with various schools, intermediate colleges & coaching centre for admissions and awareness.< Develop the potential agents from my jurisdiction and dealing with them.Achievements:< Successfully start-up the operations in Kolkata.< Conducted Seminars in School and colleges in West Bengal, Bihar, Jharkhand, North East, Nepal and Bangladesh.< Now it is one of the most prominent admission office of Acharya.< 1.5 Crore revenue has been generated in the current financial year from Kolkata.|Applied Professional Training ||Business Head, February 2013 to May 2014 |Accountabilities:< To monitor all the Marketing, Business Development and Public / Media Relation activities of the Organisation throughout Eastern Region.< School and college activities in the Region.< Soft skill Training and placement of the students.< Design, implement and facilitate marketing plan and strategies for the Organisation.< Support development of regional marketing budgets.< Monitor day to day Business development activities.< Monitor corporate communications activities.< Build, develop and train the marketing team which is competent, commercially astute, dedicated and efficient.< Franchisee development.< To create MIS for the Organisation and ensure the productivity of the marketing team.Achievements:< Successfully start-up the operations and bring stability in the Institute.< Bring Students satisfaction and minimize dropout.< Successfully started the Corporate Training vertical.< Successfully placed the students (Success rate 70%).< Adapt the Sales and Channel operation process, which leads to smooth functioning, growth of revenue and increase the brand image.< Recruit, train and prepare a dedicated marketing team in the Centre.< Designed and implemented MIS systems and all reporting formats for the Organisation. |First Impression Consulting Pvt. Ltd. ||Zonal Head East, January 2011 to January 2013 |Accountabilities:< Start-up operations of the new Organisation.< Identifying and appointing new result-oriented franchisee and make them operational.< Creating new Franchisee and motivating them to increase involvement levels as well as business.< Liaison with Business Partners to plan sales and marketing promotion strategies.< Institutional and Corporate tie-ups.< Conducting workshop and delivering presentation in various locations to develop the awareness about the new Programs and training.Achievements:< Successfully start-up the operations in Kolkata.< Identifying and appointing new result-oriented franchisees and make them operational.< Streamlining the Channel support activities.< Adapt the Sales and Channel operation process, which leads to smooth functioning, growth of revenue and increase the brand image.< Carry on Extensive expansion drive in East.< Have successfully launched and start the training programs in Kolkata.< Designed and implemented MIS systems and all reporting formats for the Organisation. Frankfinn Institute of Air Hostess Training Centre Head, July 2004 to December 2005 City Head, January 2006 to December 2006 Business Operation Group Head East, January 2007 to December 2010Accountabilities:< To develop business and generate Revenue from the Region.< To prepare Presentations, script and strategies to develop marketing activities.< To conduct seminars and workshops in various locations across the East to collect data and to develop the awareness about the courses.< Imparting training to the new staff regularly reviewed their performances, giving quality feedback and developing team spirit.< To work out on Brand building, establishing relationship with the existing & prospective resources.< Making ATL marketing plans and budgets as per the requirement to achieve overall goals of the Organisation.< Keeping COA per customer within the bench mark set by the management.< Making BTL marketing activity plans and budgets as per Business target.< Rendering placement assistance to the students of the Region.< To create MIS for the Organisation and ensure the productivity of the marketing team.< To lead and motivate a team of more than 70 in 17 Centres across East to work on a same platform towards the Organisational Goals.Achievements:< Got promotion from Centre Manager to City Head Marketing within one and half years (July 2004 - December 2005) and from City Head Marketing to Business Operation Group Head of East within 1 year (January 2006 - December 2006). Successfully worked as a Business Operation Group Head of East from January 2007 to December 2010.< Have successfully developed the Business and achieved the target set by the Organisation for the Region.< I have developed Centre team in Kolkata (3 Centres), Barrackpore, Bardhaman, Siliguri, Darjeeling, Kalimpong, Gangtok, Guwahati, Shillong, Ranchi, Dhanbad, Bokaro, Hazaribagh, Jamshedpur, and Bhubaneswar in East.< Received Best Business Operations Group Head award for two times during my tenure.< 100% Placement record as a Centre Head.< Designed MIS systems and all Reporting formats for the Organisation. NIIT Centre Head - Jalpaiguri, Katihar & Barasat Centre, May 2000 to June 2004Accountabilities:< Responsible for the Admission, sales & promotional activities like seminars, presentations etc. in schools, colleges, institutions & coaching centres in my jurisdiction.< Lead the different Admission drive of NIIT at times successfully.< To work out on brand building, establishing relationship with the existing & prospecting resources, taking classes on Computer Skills.< Taken an initiative & drive, establishing two way communication, regularly reviewed the performance of my team, given quality feedback, developed team spirit, positively influenced, motivated them, established & encouraged disciplined work habits.< Determine training needs for the Centre staff.< Utilized individual training, group instruction, lectures, demonstrations, conferences, meetings and workshops.Achievements:< Achieved target all the time in Jalpaiguri and Katihar throughout my tenure.< Barasat Centre has been awarded as the best Centre among Kolkata on May, 2004 in my tenure. Lloyds Finance Ltd. Regional Manager Fixed Deposit, February 1992 to April 2000Accountabilities:< Responsible for leading a team of Executives for selling Fixed Deposits in East. This included planning and budgeting and after sale services of the FD.< Looking into the administrations was also one of my major responsibilities.Achievements:< Within two years East was became no.1 as a zone in the Country.PROFESSIONAL ENHANCEMENTS< MBA - In Marketing from Sikkim Manipal University.SCHOLASTICS< B.Sc - From University of Kolkata.TECHNICAL QUALIFICATION< DCA - Diploma in Computer Application from British Institutes.< IT Skills: Well versed with MS - Office, Expertise in Ms Excel and Internet ApplicationsPERSONAL DOSSIERDate of Birth: 2nd September, 1967. Marital Status: Married.Languages Known: English, Bengali, and Hindi.Present Address: "Satya Kusum Apartment", Flat - 4, 92B, Biren Roy Road West, Kolkata - 700061.----------------------- Strategic Planning Profit Centre Operations Regional Operations Franchisee Development Counselling and Admission Sales & Marketing Agent Development Channel Management Placement of the Students Team Management Expert in MIS |
