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Click here or scroll down to respond to this candidate M elissa A. Cleveland
Street Address PHONE NUMBER AVAILABLE
m EMAIL AVAILABLE
S ummary of Qualifications
My background offers experience in B2B and B2C marketing including strategic branding, media
r elations, internal/external communications, public relations, media buying, strategic
c opywriting, advertising and social media. My positive attitude and leadership skills have proven
t o create a high-energy and collaborative work environment for others.
Work Experience
W.O.M. World of Medicine, USA Medical Device OEM 2 015 -
C urrent
S trategic Marketing Manager - Orlando, FL
Work with product managers, R&D and sales in forecasting market needs in the U.S.
Research competition, new applications, technology and market trends
A ttend and report on top medical meetings and medical sessions/ exhibits and trends
Developed branding focus including website, collateral materials and internal communications
Manage sales materials in U.S., while collaborating with marketing in Germany and China
Develop sales presentations with key account reps., and participate in global customer meetings
Participated in developing company-wide innovation process and WOM Academy
Emotion Marketing Solutions Marketing 2 014 Current
S enior Marketing Consultant - Orlando, FL (part time)
Evaluated/improved marketing processes and offers high-level solutions
D eveloped integrated marketing/communications plans including SEM
P rovided creative and strategic direction for start-ups and rebranding
D eveloped field marketing procedures for client increasing revenue 30%
P rovided social media training to medical offices, increasing patient satisfaction
Manage graphic designer, Web designer, content specialists
Vivere Health/ Fertility CARE Medical 2 011 - 2013
D irector of Marketing - Orlando, FL
Branded/promoted special programs that rivaled competitor offerings
Developed integrated marketing/communications plans with high ROI
Developed strategic content for blog, brochures, radio, social media, ads, and website
I ncreased online leads 200 percent through PPC campaigns and social media
P artnered with industry associations to increase national brand awareness
Managed website, Blog, social media, PR/media relations, and graphic design
P itched/developed stories to industry writers resulting in numerous feature stories
Developed content strategy and set guidelines for employee social media participation
Developed cross-functional processes for consistency in marketing goals
Managed and trained staff on social media and search engine marketing
M AC Copywriting and Consulting Software 2 009 - 2011
Marketing and Public Relations Consultant- Port St. Lucie, FL
Consulted companies and developed strategic marketing to include public relations, community
a nd media relations, advertising, special events, trade shows and social media
Developed content strategy for social media and educational content
Consulted and developed copy/whitepapers for Basware (software company) based in Finland
P rovided copywriting and editing services for all marketing materials including press releases,
n ewsletters, technical white papers, websites, speeches and media kits
Obtained positive press coverage and advised top executives in media relations
G ary, Williams, Finney et al. - Law Firm and Foundation 2004 - 2009
Marketing/Media Relations Manager- Stuart, FL
Developed/managed strategic marketing and PR plans and budgets
Increased new clients through online marketing, social media
I ncreased Foundation support and visibility through celebrity endorsements
Managed collateral material development and content strategy
Secured interviews and speaking engagements for Senior Partner, Willie Gary, Esq.
Managed PR coordinator, graphics designer, web master and outside vendors
O btained media coverage including: The N ew Yorker , Wall Street Journal, a nd M iami Herald
Managed trade show strategies, displays, materials, setup and lead generation
Developed press releases, presentations, media kits, articles, direct mail and print ads
Managed large-scale Foundation events g olf tournament a nd F ootball Classic
Spokesperson and advised senior partners and staff on media matters
RSR Group, Inc. Sporting Goods Wholesaler 2001 - 2003
Marketing/ PR Specialist- Orlando, FL
Developed companys first public/media relations program
Met with media at trade shows resulting in editorial coverage
Managed trade show strategy and industry special events
Crisis communications and prepared press statements
Managed ad budget/negotiated low cost advertising placement
C opywriter for all press releases, articles, website and catalogs
Obtained media and free editorial coverage monthly
Specialized Skills
AP style writing/editing Chicago Manual style of writing
Photography Graphic design
Understanding of print processes Mac and PC
Microsoft Office Suite Photoshop
WordPress InDesign
Education
University of Central Florida, Orlando, FL
B achelor of Arts Degree Journalism and Public Relations
Brevard Community College, Melbourne, FL
Associate of Arts Degree Business Administration
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