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Profile Summary
Enterprising professional reflecting 27 years of proven success in achieving business growth objectives with expertise in Sales, Marketing, Brand Management, Sales Automation, Logistics, Team Building & Leadership
Result-driven professional who combines excellent skills and a passion for analyzing market needs; acknowledged for the launch of Kingfisher Strong Beer in State of Maharashtra with 1 Million cases mark within 9 months of its launch.
Implementation of sales automation in West region
Introduced first super premium International brand Heineken across state of Maharashtra & Goa
Accomplished and exceeded volume, profit goals and holding market share of 70% plus
Explored business opportunities across state of Maharashtra & Goa with proactive experience in building high-performance teams and developing successful new markets that enables higher-margin revenue
Excellent problem-solving skills with hands-on experience in implementing strategies for building team effectiveness
Areas of Expertise
Sales & Marketing
Sales Automation
Trade Marketing
Project Management
Brand Building
Logistics
Team Building & Leadership
Soft Skills
Education
Bachelor of Commerce (Business Administration) from Pune University, Pune in 1985
Diploma in Business Management from St. Xavier Centre for Management studies, Pune in 1987
Career Timeline
Work Experience
Since Sep 95 with United Breweries Ltd. (UB Group), Pune
Growth path
1995 -1998 Area Sales Executive-Western Maharashtra
1998-2003 Area Sales Manager-State of Maharashtra (excluding Mumbai)
2003-2007 Branch Manager-State of Maharashtra
2007-2014 Sr. Managers Sales-Maharashtra & Goa
2014-Till Date Sr. Manager - Trade Marketing, Logistics & Automation
Key Result Areas:
Spearheading entire state of Maharashtra with:
o 25 dedicated professional & 52 distributors
o Branch turnover of Rs 2400 Crores
Restructuring sales and marketing operations to optimize performance with a resultant increase in business
Revamping pricing strategy, implementing effective promotional strategies, trained a high-performance sales team and helping boost corporate image
Undertaking sales automation as an integrated application of customizable sales tools to automate and streamline the sales cycle
Devising & executing trade marketing strategies with focus on achieving business objectives across all product categories
Responding to daily distribution and volume opportunities as communicated by field sales, including issues resulting from competitor activity
Sustaining the existing network & managing the supply chain, ensuring timely distribution of the merchandise
Creating dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members
Accomplishments:
Played an integral role in set up of C/F operations in Maharashtra
Recognized for the successful launch of Kingfisher Strong Beer in State of Maharashtra & achieved 1 Million cases mark within 9 months of its launch
Exhibited tenacity in realigning distribution system in state of Maharashtra as State Head
Built a team of 10 direct & 62 indirect executives, analyzed business potential and conceptualized plans to drive sales
Developed, implemented and executed marketing initiatives and activities for assigned brands across Maharashtra & Goa
Exceled in implementing big ticket activation around national events like IPL Cricket, Sunburn, F-1 Races & SCB Mumbai Marathon
Previous Experience
1992 1995 Spencer s & Co. Ltd. (RPG Group), Pune as Area Sales Executive-Western Maharashtra
1987 1990 McDowell s & Co. Ltd. (UB Group), Pune as Territory Sales Executive-Pune & Ahmednagar
1985 1987 Tilaknagar Distilleries & Ind. Ltd., Pune as Sales Representative-Western Maharashtra
Technical Skills
Skilled in Microsoft Word, PowerPoint, SAP & Excel
Personal Details
Date of Birth: 14th May 1964
Languages Known: English, Hindi & Marathi
Address: S. No. 53/22/2, Vikas Nagar, SRPF Road, Wanwowrie, Pune-411040
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