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Click here or scroll down to respond to this candidate Candidate's Name
Street Address
Phone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE
SUMMARY
Work status: Dynamic, creative and strategic public relations leader with
over 14 years of results-orientated experience and success in the
technology, Internet, business, B2B, financial service, entertainment,
lifestyle and consumer arenas. Specialize in developing, implementing and
overseeing creative, high-level campaigns that generate maximum impact and
ROI.
Most notable:
-- Represented Samsung Electronics for 10 years with stellar results and
ROI
-- Represented the third largest social network in the U.S. (Tagged.com)
-- Nurtured and educated the media to new technology and innovation
-- Generated major publicity and brand recognition for many successful
start-ups
Natron Communications New York, NY
Public Relations and Media Relations Specialist 01/13 -
Present
03/11 - 12/11
Natron Communications is a public relations agency dedicated to
establishing and extending brand awareness for clients through creative
initiatives and authentic communications that drive them toward market
leadership.
Roles and responsibilities include: Internal and external PR account
management; Client service and client relations for numerous technology and
Internet companies; Media and analyst relations; Develop and execute
thought leadership programs; Press communications and social media/blogger
outreach for multiple high tech clients.
PenVine, Inc. New York, NY
Director of Media Relations 01/12 - 12/12
PenVine, Inc. is a creative marketing and public relations firm dedicated
to promoting insight, innovation, and impact in the technology, marketing,
energy and entertainment sectors.
Roles and responsibilities included: Development and management of client
media relations strategies; Proactive media and analyst relations efforts;
Announcement writing and media pitching; Bylined article placement;
Executive Q&A placement; Procurement of feature articles for a wide array
of tech, mobile and advertising clients. Major media placements include:
Wall Street Journal, New York Times, Forbes, Reuters, Business Insider,
TechCrunch, Mashable, VentureBeat, GigaOM and ReadWrite, among many other
high-profile media outlets.
LaunchSquad New York, NY
Media Relations Specialist / Account Manager 05/10 - 03/11
LaunchSquad is public relations agency that has served more than 100
companies across many different industries, including business services,
consumer technology, e-business, enterprise software, healthcare,
information security, network infrastructure, new media, online marketing
and wireless and telecom, and financial services.
Roles and responsibilities included: Leading and managing the complete PR
effort for multiple tech, Internet and financial service clients; Running
the full PR and social media program; Serving as the lead for client
counsel and guiding the day-to-day direction of the internal PR teams;
Working with top-tier consumer, business and trade media outlets;
Developing and driving story, strategy and overseeing the entire PR process
for clients; Bringing holistic thinking to the needs of clients and
orchestrating the team in order to achieve and maximize results.
Euro RSCG Worldwide PR New York, NY
Media Relations Specialist / PR Consultant 03/10 - 05/10
Euro RSCG Worldwide is a leading integrated marketing communications
agency. It is made up of 233 offices in 75 countries and provides
advertising, marketing, corporate communications, and interactive solutions
to clients.
Roles and responsibilities included: Leading media relations for internal
Euro RSCG Worldwide PR initiatives, programs and news. Major publicity
results included: AdWeek, PR Week, New York Daily News, New York Post,
Orange County Register, MediaPost, MediaBistro and many more.
HWH PR / SOCIAL MEDIA New York, NY
06/99 - 09/09
HWH PR / Social Media is a diversified, full service public relations
agency that has successfully serviced hundreds of clients in a wide range
of industries, with a focus in technology.
Promoted numerous times within 10 years, serving in mid and senior level
management roles. Supervised and managed multiple account, agency and
vendor staff members.
Senior Account Supervisor 06/06 - 09/09
Roles and responsibilities included: New business development; Team
leadership; Client relations and strategic counsel. Areas of expertise
featured: Corporate, brand and product positioning; Media relations;
Internal and client communications; Social media and Web 2.0 strategy and
execution; Special event planning and execution; Client trade show support
and executive communications.
-- Past projects included: Directed and supervised the internal and
external public relations initiatives for multiple global clients
including: Samsung Electronics, Westinghouse Digital, BellSouth Wireless
Data, Esselte, Phiaton, Atdec and Dotster
-- Accomplishments featured: Solidifying Samsung Electronics as one of the
world's leading technology companies; Established Westinghouse as a leading
manufacturer of LCD HDTVs and displays; Developed Phiaton as a worldwide
personal audio gear leader; Recognition of Atdec as a leading provider of
visual display mounting devices; Established Dotster as a top-tier Internet
business services company
-- Major client publicity results included: NBC Today Show, CNN, CNBC, USA
Today, Wall Street Journal, New York Times, BusinessWeek, Forbes, Fortune,
Newsweek, Time, U.S. News & World Report, Consumer Reports, Wired, Rolling
Stone, CNET and more
-- Responsibilities included: Public relations plan and campaign
development and implementation; Development of media relations messaging;
Internal team leadership
-- Development of overall corporate communications branding and media
relations programs
-- Social media platform and Web 2.0 planning and content creation
-- Development of specific public relations and media campaigns for new
brand and product launches
Senior Account Executive 06/02 - 06/06
-- Management and execution of various public relations campaigns for
several divisions of Samsung Electronics, including; Consumer Electronics
division, Information Technology division and Semiconductor group
-- Implementation of tactical public relations plans and media awareness
efforts via business, consumer, technology and trade media outlets,
including Internet, print, broadcast and radio mediums
-- Creation of client trade show communications strategies and media
relations; on-site trade show media relations support
Account Executive 06/99 - 06/02
-- Spearheaded media relations campaigns for major clients including:
Samsung Electronics, BellSouth Wireless Data and Esselte
-- Crafted client media relations messaging
-- Managed tactical media relations and consumer awareness efforts via a
series of product publicity, news and reviews campaigns
EDUCATION
UNIVERSITY OF NEW HAVEN, New Haven, CT
B.A. in Communications; Minor in Marketing, 05/99
** REFERENCES AVAILABLE UPON REQUEST **
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