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Click here or scroll down to respond to this candidateCandidate's Name
Street Address
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Summary
Energetic and creative Marketing Executive with global leadership
experience in consumer goods and the electronic toy and game industry.
Background includes successful merger integration as well as a stellar
record of accomplishment in multiple brand devevelopment and launches,
significant revenue generation, and business growth in declining markets.
Experience
Mattel, Inc. 2006 - Present
Worldwide leader in the design, manufacture and marketing of toys and
family products. Acquired Radica Games in 2006.
Vice President of Global Marketing, Radica
Led the Radica organization in the integration with Mattel including
managing several functional teams focused on the seamless integration of
Radica's processes, departments, sales, systems with Mattel. Served as GM
of the Dallas office. Supervised marketing and graphics departments with
additional responsibility for product development and general office
support teams.
. Doubled UBFunkeys business
. Grew Girl Tech line 50%
. Developed and launched FAMPs & Ucreate - Mattel's most innovative 2009
initiatives
. Managed licensor relationships with Disney, Warner Brothers, Nickelodeon
and others
. Pioneered DRTV and Social Media initiatives
. Doubled Radica's international sales the first year
Radica Games, Dallas, Texas 1998 - 2006
Leading manufacturer and marketer of interactive, handheld games.
Vice President of Marketing (2001 - 2006)
Marketing lead on Management team to take Radica private, Worked with
outside Investment Bankers to create prospectus. Led product and marketing
aspect of process. Resulted in the acquisition by Mattel.
Supervised marketing department with responsibility for all aspects of
Radica's electronic toy and video game businesses. Led marketing, graphics
and product development teams to create product lines, packaging,
advertising and other marketing support for worldwide distribution. Managed
outside agencies, partners and licensors including all relationships with
Japanese companies. Collaborated with VP of Sales for all key account calls
and sales presentations. Determined strategic direction and created and
executed plans to meet those goals with full budget and P&L responsibility.
. Developed UBFunkeys, web enabled toy line
. Created 20Q product line and brand
> Launched brand with grass roots viral marketing program
> Augmented program to include national advertising, promotion and
merchandising
> Grew brand from launch to $45mm
. Expanded into new toy categories
> Interactive Dolls, Featured Plush & RC
> Generated $15mm in incremental revenue
. Launched Video Game Accessory (VGA) category
> Oversaw relationship with Sony and Microsoft
> Created and patented first try me package in VGA
> Grew business to $10mm annual revenue
. Managed $10 to $15mm annual marketing budget
. Grew revenue 15% annually in a declining toy market
Candidate's Name
Page Two
Radica Games (Continued)
Director of Marketing (1998 - 2001)
Started the marketing department at Radica bringing strategic marketing,
planning and P&L management to a design driven company. Created the first
marketing plans and promotional vehicles to establish brands and grow the
business.
. Conducted the first advertising, promotion, merchandising and research
programs
. Negotiated licenses and strategic relationships with Electronic Arts,
NASCAR and others
. Established international distributors for sale of Radica Games
. Launched Plug & Play category, Girl Tech brand, and Skannerz brand
. Increased revenue from $60mm to $100mm
Fisher-Price, Buffalo, New York 1994 - 1998
World leader in infant and preschool toys.
Assistant Product Manager, Marketing Manager
Managed Preschool Electronics and New "Hi Tech" Opportunities.
. Formed strategic partnership with COMPAQ Computer Corporation
> Led team to develop and market line of preschool software and
hardware
> Created new brand, brand positioning and brand identity for success
in the hi tech market
> Developed $10MM marketing plan including advertising,
merchandising, public relations, promotions, direct to consumer,
and interactive media
> Achieved national distribution in toy, mass merch., specialty and
computer channels
. Managed core preschool and new opportunities businesses
> Recaptured lost share with aggressive marketing and new product
development
> Grew revenue from $150mm in 1997 to $175mm in 1998
. Launched Preschool Games line and grew sales to $35mm
Nestle, USA, Los Angeles, California 1990 - 1994
American division of Nestle S.A., world's largest food company.
Marketing Specialist, Marketing Associate, Assistant Marketing Manager
. Developed strategic options for Libby and Contadina brands and assessed
viability of marketing and manufacturing options
. Managed cost reduction program with plants and suppliers identifying
$37MM in annual savings
. Grew Contadina's share to #1 vs. competition
ICF Inc., Washington D.C. 1986 - 1988
Global professional services firm.
Research Analyst, Research Associate
Conducted and compiled research on Global Warming for the EPA. Analyzed
energy prices and plant emissions for the DOE.
Education
MBA, University of Texas at Austin, 1990
BA, Economics, The University of Vermont, Burlington Vermont, 1986
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