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Senior Retention Marketer with Klaviyo
Location:
US-CA-Glendale
Jobcode:
19777
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Our wholesale/retail client in the Glendale, CA area is currently seeking a Senior Retention Marketer to join their team on a direct hire basis. This role will report directly into the VP of Marketing and is requiring knowledge of Klaviyo. Candidates will manage day-to-day email and SMS channel initiatives from ideation and calendar planning to post-send analytics and reporting. This involves partnering cross-departmentally to develop creative briefs, set up/QA/deploy batch and automation campaigns, testing and optimizing, and project management of CRM initiatives. The ideal candidate has strong communication and copywriting skills, is data-driven, customer-centric, and thrives in a fast-paced environment.

 

The role is on-site, so candidates must live local to the Glendale, CA area.

 

Job Duties May Include:


  • Manage and execute batch, automated lifecycle, and transactional messaging across digital channels - email, SMS, and push notifications
  • Work cross-functionally with our marketing and creative teams to brief, gather, develop, and build content for emails and SMS
  • Design and maintain email & SMS performance reporting for weekly, monthly & quarterly KPI meetings
  • Analyze customer data and generate actionable insights and retention strategies based on cohorts, customer segments, and lifetime value
  • Evolve channels: Expand email and SMS plan to ensure strategies leverage the latest best practices & platform capabilities
  • Identify areas of opportunity through A/B testing and optimization
  • Create and optimize segmentation and personalization strategies within both batch and automated messages to identify opportunities to improve lifecycle campaigns
  • Partner with the marketing team and media buyers to develop and monitor new initiatives focused on driving healthy list growth
  • Partner with graphic artists to manage and oversee all aspects of email development. Provide insight on industry best practices and help with email copywriting

 

 

Qualifications:


  • Bachelor’s Degree in Marketing, Communications, Business or a related subject required
  • 5+ years of related experience in Email and SMS Marketing and or proven track record of growing email and SMS channels for an e-commerce brand
  • Expert in working with ESP platforms - Klaviyo
  • Experience working with SMS platform - Attentive
  • Knowledge in HTML and CSS for email development
  • Experience in creating and maintaining automated workflows
  • Strong analytical skills
  • Proficient in Excel and data tools
  • Confident knowledge of Google Analytics
  • Strong project management skills, must be able to work in a fast-paced environment
  • Self-starter, highly motivated and must thrive in a fast-growing company
  • Passionate about digital marketing, brand awareness, community, and fashion

 

Preferred Skills:


  • Experience in Photoshop, Illustrator, Adobe, etc.
  • Experience with Asana and Slack
  • Understanding of 3rd party tools & Apps: Wunderkind, Justuno, Tapcart
  • Experience copywriting

Nicole Pollock
Irvine Technology Corporation
Phone: 866.322.4482

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