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Regional Marketing Manager - CO2 incubators, Mixers, Shakers
Location:
US-MA-Framingham - 01702
Jobcode:
11-2021
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Eppendorf North America, Inc. seeks a Regional Marketing Manager - CO2 incubators, Mixers, Shakers for its office in Framingham, MA.

Position Duties:

Perform marketing activities related to Shakers, Mixers and Incubators including both the technical products and the laboratory applications for which these products are used, including laboratory techniques for cell culture, cloning, PCR, gene expression, animal culture, immunofluorescence, and flow cytometry; Deliver trainings on Shakers, Mixers and Incubators and marketing concepts to sales representatives and provide concepts for marketing and training content for dealers based on global framework; Deliver trainings to customers based on laboratory experience on how Shakers, Mixers and Incubators fit into their daily workflows; Plan operational marketing activities in the Region according to budget and contributing to the Regional Operational Marketing Plan, using laboratory experience to focus on customer or workflow-specific segments; Execute global marketing campaigns based on laboratory experience including Eppendorf shakers, mixers and incubators and drive close collaboration with Global Marketing Management; Support global campaign creation for existing products and overarching topics regionally, including promotions and tradeshows, based on laboratory experience; Participate in creating product launch campaigns using laboratory experience with Global Operational Marketing and execute launch plans regionally; Adapt global content and campaign frameworks and sales enablement materials, according to guidelines for products, customers and application segments; Provide concepts and create regional, local ad-hoc marketing materials and social media activities for laboratory researchers based on knowledge of laboratory techniques including cell culture, cloning, PCR, gene expression, animal culture, immunofluorescence, and flow cytometry; Manage regional requirements for tradeshows and events such as local conferences and seminars with Global Operational Marketing and Marketing Realization in the Regions; Ensure leads are captured from all regional marketing activities systematically, managed, and handed over to Sales; Analyze marketing effectiveness for regional marketing activities and define corresponding measures; Support Sales with marketing driven corrective actions based on business review results collected from SAP functions stock and order analysis, product launches, and training sales personnel and customers on products and applications; Inform Global Operational Marketing and relevant stakeholders from Business Portfolio pre-launch on market- and channel-dynamics.

Position Requirements:

Position requires a Bachelor’s degree in Biomedical Science, Biomedicine, Biochemistry, or a related field. Will accept foreign equivalent.

Position requires 2 years of experience working with SAP in functions including stock and order analysis, product launches, and training sales personnel and customers on products and applications; 2 years of experience creating marketing materials targeting laboratory researchers; and 2 years of laboratory experience using the following techniques - Cell Culture, Cloning, PCR, Gene Expression, Animal Culture, Immunofluorescence, and Flow Cytometry. This experience could have been gained in any title. The required 2 years of laboratory experience could have been gained from employment experience or gained from or during an academic program.

Position worksite is Eppendorf’s office in Framingham, MA. Limited telecommuting in normal commuting distance of Framingham, MA office permitted approximately 1 day per week; Position requires limited travel in North America, Latin America, and Europe up to 35% of the job, approximately 10 days per month and 18 weeks per year to customers, company offices or for market research or conferences.

Qualified applicants email resume to hr@eppendorf.com.

Michelle Grous
Eppendorf North America, Inc.
175 Freshwater Boulevard
Enfield, CT 06082
Phone: (860) 253-3400

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