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Marketing Specialist
Location:
US-OH-Aurora
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Role Summary:

  • Marketing Specialist 1 - Product Marketing, Assist Product Management & Global Marketing in product planning; optimize commercial and operational execution through data analysis.

Responsibilities:

  • Product mix analysis, execute end of life strategy through data interpretation
  • Industry trend analysis, market share, competitive analysis and win/loss tracking to identify product and commercial strategies for growth
  • Quantifying and prioritizing market opportunity.
  • Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
  • Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.

Required Qualifications

  • Strong analytical and process skills, ability to analyze, merge, reconcile and interpret complex data sets using Microsoft Excel
  • Degree in Marketing, Finance, Accounting, Business Administration or related field
  • Excellent oral and written communications skills
  • Team oriented ability to motivate and work well with diverse, global and cross-functional teams
  • Influencing skills ability to motivate individuals and demonstrate organizational influence

Preferred Qualifications:

  • 2 + years' experience in marketing, product marketing or related field
  • Healthcare product/industry acumen
  • Experience with Voice of Customer
  • Developing inputs to support business case for NPI (incl. target pricing) and product positioning

Arete Technologies Inc

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