Paid media marketing

Responsibilities of the Performance Marketing Executive

The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels including display, PPC & affiliates

Produce daily reporting of KPIs to identify issues and opportunities for growth. Communicate KPIs with key stakeholders.

Create engaging and relevant ad copy to boost campaign conversion.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company goals.

Monitor and evaluate search results and search performance across the major search channels.