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Marketing
Location:
US-NY-Irvington - 10533
Jobcode:
2024-28-02
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Marketing Program Manager (no direct reports; managing a regional marketing program)

The primary responsibility for the Marketing Program Manager is to manage marketing initiatives with supporting the Division Vice President and Regional Managers to help achieve desired outcomes and meet division goals.

• Collaborate in the development and annual updating of marketing materials such as articles, brochures, flyers, correspondence, presentations, promotional items, and all Scarborough stationery

• Maintain the Scarborough marketing annual compliance routing schedule, communicate with Creative Services, prioritize needs based on management goals

• Coordinate Regional Managers’ sales, marketing, and operational needs. Includes identifying needs, developing new business flyers, presentations, business cards, electronic email signatures, and all other items requiring customization. Coordinates with Creative Services, requesting materials from printer, and ensuring materials are delivered in a timely fashion.

• Responsible for managing Marketing Budget covering conferences, printing, branded promotional items, donations, and events. Includes evaluating and projecting budget needs, proposes budget, and periodically reports to management. Makes recommendations for cost-saving options. Track printing and marketing expenses and maintain Budgeting/Inventory records.

• Track webinar and workshop activity across product lines and prepare reporting of attendance and survey results for quarterly trustee reports

• Responsible for timely updating websites and quarterly posting of investment performance, fund fact sheets, newsletters, as well as compliance-approved forms, worksheets, marketing, sales materials and periodically audit company websites. Responsible for maintaining Scarborough content libraries on Partners website

• Collaborates with Division VP, Digital Marketing, to create and develop website format, content, layout of new or revised webpages. Submits through compliance process

• Develops marketing campaign content, drafts delivery schedule, approves email templates and works with Digital Marketing Department to deliver marketing campaigns and other routine electronic communications

• Coordinates production of digital media including video for media campaigns, websites, and conferences; collaborates with digital media supports, Creative Services, Regional Managers, and management to provide deliverables by determined deadline or timeframe.
Obtain price quotes for printed materials, manage printing budget, and place all union printed orders accordingly.


• Produce Quarterly Newsletter by developing new topics, new content, research sources, recommend images, proof reading, compliance approval, printing. Provide final copy to Irvington staff and Regional Managers


• Manage and maintain annual conferences / sponsorships calendar and budget, oversee all aspects of conference, events and sponsorships for Regional Managers
• Develop of specific media for conference use, including videos, journal ads, customized flyers, logos and logo use, signage, company description in brochures
• Prepare check requests, consulting with management to confirm participation and staffing needs
• Communicate with customers to coordinate conference participation and sponsorship to meet all deadlines and specifications
• Manage the reservations for hotel needs and travel arrangements, including obtain and review freight handling agreements – and arrange credit card payments

• Create and develop webinars and in-person workshops, create scripts, presentations, flyers and promotional material, and other events with Regional Managers, including:

• Organizes annual Regional Manager Meeting including preparation of agenda, development of training content, scheduling speakers.

• Maintain company contacts and trustee lists, preparation of orientation materials for new Business Manager trustees, Maintain leadership mailing list for annual holiday card for Scarborough and office contacts

• Present and communicate content for trustee and subcommittee meetings and subsequent meeting minutes; properly records and tracks roll call, ratification of votes; retain review of counsel; approval of; and memorializes final meeting minutes

• Responsible for accounts payable of marketing items including reviewing invoices, requesting payment by Finance, reconciliation of credit card and maintaining electronic account payable files

• All other responsibilities as assigned


Qualification, Education, Licenses, Work Experience, Etc.

Education:
Bachelor’s degree preferred or associate degree and 3 years’ marketing.

Work Experience
• Minimum of 3 years prior marketing experience required
• Financial industry experience strongly preferred
• Proficiency in MS Word, Excel, Outlook, CRM tools and PowerPoint, Zoom, and ON 24


Competencies Required
• Business Acumen
• Planning and Strong Process Management Skills:
• Ability to prioritize
• Accountability for deadlines and budget
• Strong organizational skills
• Detail oriented
• Creativity and Innovation- the ability to develop new content or improve on existing materials
• Effective Written and Oral Communications - Convey information in a concise, direct, and interesting way
• High energy with a strong work ethic
• Ability to research and problem solve
• Ability to work within a team-oriented atmosphere


Company offers great benefits.

Bonnie Nadler
Classic Westchester
455 Tarrytown Road
White Plains, NY 10510
Phone: 18606140202

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