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Digital Marketing Specialist
Location: CA-ON-Brampton
Jobcode: 217208
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Responsibilities: SEO & Website Management - Planning and executing all digital marketing for the company, including SEO/SEM, email, social media and/or display advertising campaigns.
- Tracking and analyzing campaign performance using tools such as Google Analytics, Google Search Console, and others to monitor traffic, rankings, and results.
- Executing conversion rate optimization (CRO) strategies with UX design, landing page design, marketing automation and email marketing with successful results.
- Work closely with senior management to ensure the company’s marketing plan is being executed efficiently and successfully.
- Identifying opportunities to drive brand engagement and awareness.
Email Marketing - Developing email marketing campaigns to promote products, and drive conversions.
- Writing copy and designing appealing and engaging content.
- Managing email lists and segmentation strategies to deliver targeted messaging to different audience segments.
- Monitoring performance metrics and adjusting strategies as needed.
- Stay up-to-date on email marketing trends and best practices.
Social Media and Content Creation - Developing strategy for content marketing campaigns, including determining subjects, proofreading copy, and writing articles.
- Developing social media campaigns to increase brand awareness and engagement.
- Designing content (both graphic and video content) to be shared across the company’s social media accounts and for other promotional purposes.
- Create, manage and schedule content across social media platforms, with focus on Instagram and Facebook.
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Brampton, ON
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