Manages retail store engaged in selling wine and related products. Formulates pricing of items for sale according to requirements for profitability of store. Maintains computerized purchasing, inventory and sales records using specialized inventory and point of sale software. Confers with vendors to obtain product information, pricing and availability. Stays informed about vendor promotions and special offers. Determines merchandise to be ordered for store and negotiates best prices. Orders merchandise. Receives and inspects shipments and verifies accuracy, including vintage years of wine. Organizes storage of merchandise in stock room. Tracks inventory on hand and requisitions replenishment, as needed, based on season, trends and sales forecasting. Restocks store front from inventory in storage. Organizes wine displays based on season, stock levels, ongoing promotions and company merchandising policies. Assists customers with wine selections and special-order requests. Processes customer payments. Reconciles cash with sales receipts. Resolves customer complaints. Organizes and holds events for wine club affiliated with store.

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