Role: Canvass Manager

Reports To: External Marketing Manager

Direct Reports: Canvassers + 1 Field Trainer (810 FTE)

JOB DESCRIPTION:

• The Canvass Manager is responsible for leading, training, and motivating the canvassing team to generate high-quality leads through direct, in-person outreach.


• This role oversees daily field operations, manages team performance, ensures compliance with organizational standards, and develops strategies to maximize lead volume and conversion.


• The Canvass Manager works closely with marketing and sales leadership to align field efforts with overall business goals.

KEY RESPONSIBILITIES:

• Recruit, hire, train, and manage canvassing team members


• Develop canvassing routes and territory plans for optimal coverage


• Set daily and weekly lead generation targets and track team performance


• Provide on-site coaching, motivation, and support in the field


• Ensure all canvassers follow approved scripts, brand messaging, and professional standards


• Monitor and report on lead quality, appointment set/show rates, and conversion metrics


• Maintain compliance with all local regulations, permitting requirements, and company policies


• Collaborate with marketing leadership on promotional campaigns and seasonal outreach strategies


• Coordinate with sales managers to ensure effective lead handoff and feedback loops


• Ensure full compliance with required digital tools, including use of the Canvass Master App on company-issued tablets


• Lead the integration of digital tools within the canvassing program to enhance real-time tracking, data capture, and follow-up


• Promote a positive team culture focused on accountability, performance, and customer engagement

SUCCESS PROFILE:

• Strong leadership and team-building skills


• Motivational coach who thrives in a results-driven environment


• Ability to plan strategically and pivot quickly in the field


• Confident communicator with excellent interpersonal skills


• Self-starter with strong organizational and time-management abilities


• Valid CA drivers license with a clean driving record

QUALIFICATIONS (Ideal Background):

• 3+ years of experience in canvassing, door-to-door sales, or field marketing


• 12 years of leadership or supervisory experience preferred


• Experience with performance management, coaching, and incentive-based motivation

WORKING CONDITIONS AND PHYSICAL DEMANDS:

• Frequent walking, often up to 10 miles per day, across various neighborhoods and terrains


• Exposure to outdoor weather conditions (heat, cold, rain, wind)


• Extensive verbal communication with the public and team members


• Regular standing, bending, and reaching when engaging potential customers


• Ability to carry light materials (brochures, tablets, promotional items) up to 1015 pounds


• Sustained physical stamina to perform canvassing activities for extended periods