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Click here or scroll down to respond to this candidateCandidate's Name 51290 Windsor Manor Court Granger, IN 46530 PHONE NUMBER AVAILABLEEMAIL AVAILABLE LINKEDIN LINK AVAILABLE Candidate's Name
MARKETING & PRODUCT PROFESSIONALStreet Address
PHONE NUMBER AVAILABLE EMAIL AVAILABLELINKEDIN LINK AVAILABLESummary Innovative and detail-oriented with demonstrated results in product launches, consumer market branding, and efficient OEM project management, increasing return on investment. Proven strengths in understanding customer and market needs then initiating market strategies, unifying advertising media, and combining results from KPI. Known as highly creative professional with history of delivering increased brand awareness and successfully bringing products to consumer with solid market research in highly competitive markets.Key Skills Lean Six Sigma MasterBlack Belt Integrated MarketingPlans / Campaigns Branding Trade ShowParticipation Cross Functional TeamLeader Quantitative Analysis Advertising Developing SalesCollaterals 3D, CAD Value Stream Scorecard SWOT VOC 3rd Party Vendors Market Research Internet Marketing Lifecycle Management New Product Validation Social NetworkMarketing Marketing Key Account Plans Business CaseDevelopment Distribution OEM New Product Rollout Scrum Analyzing Trends Developing ValueProposition Product Management ofSpecialty Sales Training Product Road mapping Incentives / Promotions TrailersCPQ, CRMExperience Sopheon- Amsterdam, The NetherlandsInnovation and Product Management SoftwareSenior Product Marketing Manager 2021-present Develop positioning tools for sales Produce competitive analysis Work cross functionally with product managers Launch new updates and versionsVerenia Lisle, IllinoisProducts and solutions in aviation, defense, and space. Director of Marketing 2020 -2021 CPQ, CRM, 3D and Cad. Develop marketing plans with trade partners such as NetSuite. Expand standalone market of premier CPQ offering. Produce truly interactive webinars with SMEs. Lead team of international sales developers. Direct UI, UX and design professionals in all phases of web and collateral development. Target previously siloed industries for use of CRM and CPQ specifically designed for their market segment.HONEYWELL AEROSPACE South Bend, INProducts and solutions in aviation, defense, and space. Senior Marketing and Product Manager 2017 - 2020 Candidate's Name 51290 Windsor Manor Court Granger, IN 46530 (574) 273-9256 EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Developed and implemented long term strategic plan in support of product lines and their associated aftermarket growth. Developed customer market segmentation for value stream customers and understand total cost of ownership. Developed and executed product roadmaps with block upgrades. Lead new product pursuits globally and the execution of flawless launch. Executed VOC plans for select market segments. Conducted market and customer analysis for products to support strategies including aftermarket forecasts and consumption estimatesSTEG SOLUTIONS Tampa, FLAudio and visual production companyDirector of Educational e-Learning 2013 - 2017 Lead instructional design teams in business story telling. Develop personalized learning for corporate universities through rapid knowledge. Aid and promote standardized knowledge dispersal across all platforms for worldwide consumption.SUPREME CORPORATION Goshen, INNation's leading full-line manufacturer of truck bodies, including dry freight and insulated bodies, cutaway and parcel delivery vans.Director, Marketing 2011 - 2013 Directed marketing product initiatives for Truck, Bus, and Armored Divisions nationwide. Handled product launches, trade show participation, and multi-media campaigns. Developed marketing tools for companies, including Penske, Ryder, Enterprise, and Yum Brands. Integrated strategies for print, e-commerce, and social media to deliver concise branding message, increasing multichannel lines. Put 250 top parts online vs fax or telephone with a 3-tier pricing structure. Increased parts sales 23%. Increased sales volume 18% by creating market research-based channels for vehicles, parts, and service. Designed online training for dealer network, producing better-trained independent sales force with stronger brand loyalty. Launched eco-friendly truck with Isuzu, resulting in award winning design. WHIRLPOOL CORPORATION Benton Harbor, MIWorlds leading global manufacturer of home appliances Channel / Product Manager, Kitchen Aid Appliances 2006 - 2010 Managed staff of 17 marketing professionals. Led corporate wide continuous improvement initiatives. Served as Chairman of cost saving committee, Hit Me with Your Best Shot. Increased overall market share 23% by directing and training support team on brand vision of KitchenAid cooking products. Increased display space 26% with retailers, including Kohls, Target and Lowes, Bed, Bath and Beyond by designing market strategy for KitchenAid countertop appliances. Awarded 2007 Master Brand Ambassador Designation by increasing knowledge and improving metrics in Hispanic Market. Improved affiliate relationships by initiating and facilitating program on FurnitureFind.com with vendors and OEMS.Candidate's Name 51290 Windsor Manor Court Granger, IN 46530 PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Technical SkillsMicrosoft OfficeWebsite AnalyticsEmail Marketing SoftwareAffiliate NetworksSEO / PPCExcel, Word, PowerPoint, AccessGoogle Analytics, Goingup!, Clicky, WoopraExactTarget, InfusionSoftAmazon Associates, Google Affiliate NetworkGoogle Ads, Google ShoppingEducationMS, Lean Six Sigma Master Black Belt, Villanova University Villanova, PA MFA, Boston University Boston, MAAB. University of Southern California Los Angeles, CA |
