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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE West Palm Beach, FLhttps://LINKEDIN LINK AVAILABLEPROFESSIONAL SUMMARYDedicated and results-driven marketing professional with over 25 years of experience with a passion for creating impactful strategies and building strong relationships. Seeking the position of Senior Marketing Manager where I can leverage my expertise to drive growth, enhance market presence, and contribute to the success of a dynamic and fast-growing company.PROFESSIONAL EXPERIENCEStar Entertainment, Boca Raton, FLShow Producer September 2023 PresentHealth Uncensored! with Dr. Drew is an innovative and entertaining new National Television Series that will air on Fox Business starting January 2024. Dr. Drew Pinsky introduces us to the most important ideas in the new era of health and medicine. From the latest medical breakthroughs to simple home health solutions, Dr. Drew discusses it all with leading experts.Create innovative story lines for the show.Qualify and schedule guests for the show.Promote the companys television shows.The GEO Group, Boca Raton, FLMarketing Manager March 2023 June 2023Developed and oversaw strategic marketing plans and competitive positioning in line with company objectives and sales activity to differentiate GEO Care products/programs/services in the market.Managed and wrote high-impact marketing copy to promote products/programs/services in customer-facing materials and outbound communications including print collateral, websites, emails, advertisements, news releases, blogs, social media, etc.Provided project management, creative direction and support for projects and initiatives.Implemented programs to generate new, quality leads and measured ROI results.GovCIO, Fairfax, VA and RemoteSenior Marketing Manager June 2012 January 2023Collaborated with business unit leadership and sector growth resources to create a cohesive, consistent GovCIO brand experience across relevant audience segments.Created internal/external marketing communications digitally using e-mail blasts, web portals, newsletters, press releases, and social media.Collaborated with the recruitment team to develop successful talent acquisition plans to continuously improve recruitment practices.Conducted in-depth market research, including competitive and demographic analyses, to identify key opportunities and target audience segments.Built and maintained strong business relationships with top clients, fostering effective communication to identify new referral sources and increase market penetration.Developed marketing materials for a variety of uses including presentations, white papers, case studies, elevator pitches, capabilities sheets, brochures, and flyers.Planning for company sponsorships at conferences and tradeshows, including booth set-up and breakdown, promotional materials, and corporate giveaways.Analyzed marketing data and provided ROI reports (engagement rates, click-thru rates, and conversion rates) to measure effectiveness of marketing techniques used to supported strategic marketing goals.Managed junior staff and content development for all corporate communications to ensure overall strategy is consistently branded to follow corporate objectives.Successfully managed the Marketing department to budgeted performance expectations and participated in budgeting and annual planning activities.PROFESSIONAL EXPERIENCEPhysician Assistant Education Association, Alexandria, VAAssistant Director, Communications Sept 2001 June 2012Designed and produced marketing communications (brochures, flyers, print/online ads, programs) for internal and external audiences. Developed and implemented marketing and communication promotions for PAEAs products and online services.Production manager and editor for the Physician Assistant Education Journal for all association members.Created annual marketing budget and plans for direct mail, e-mail, magazine ads, and website promotions for PAEAs conferences/workshops to increase member participation.Responsible for the maintenance of the PAEA website using custom CMS designs and created website processes that enhanced end-user functionality.EDUCATIONVirginia Polytechnic Institute and State University, Blacksburg, VAThe R.B. Pamplin College of Business, Magna Cum LaudeB.S. with honors, Marketing Management, May 1995TECHNOLOGYMicrosoft Office, Adobe Creative Cloud, Adobe Premier Pro, SharePoint, Canva, WordPress, Drupal, Marketo, MailChimp, MagnetMail, Google Ads, Google Analytics, SurveyMonkey, Microsoft CRM, HubSpot, HootsuiteMEMBERSHIPSAmerican Marketing Association, Member; WashingtonExec's MARCOM, Member;Professional Service Council, Member |
