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Chicago, IL  PHONE NUMBER AVAILABLE  EMAIL AVAILABLEProfessional SummarySenior Marketing Manager with over 7 yrs. Experience. Highly motivated, passionate, collaborative, and experienced in engaging with customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach. Demonstrated record of success in marketing leadership, customer relations, social media and content strategy and manage all social media platforms to drive brand awareness campaigns.Skills Digital and Product Management Social Media and Content Strategy Sales Marketing Marketing Analytics E-Commerce Strategy Customer Relationship Management Strategic Planning/Vendor Relations Life Cycle ManagementWork HistorySr. Marketing Manager, 04/2022 to 08/2023BMO Harris Bank Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness sales services using all social media platforms. Leveraged data insights from surveys, campaigns, and market research to develop targeted marketing initiatives. Review customer segments for effectiveness, considers industry trends to recommend and/or implement enhancements. Analyzed trends, behaviors, and demographics to build increased understanding of customer needs and expectations, track performance, and address any issues with Chatbots and create content and flows in processes. Supports execution of strategic initiatives in collaboration with internal and external stakeholders. Managing marketing campaigns for the Brand on various platforms and tracking lower funnel numbers. Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Balance multiple clients and projects at once, prioritizing impact and results over checking the box. Sr. Product/Project Manager, 04/2019 to 03/2021Novomatic Americas Sales, LLC (Gaming) Monitored project progress, identified risks, and implemented corrective measures to acquire success. Manage team's social media postings, caption writing, and responses to fan comments to drive engagement across all platforms (IG, Facebook, X, TikTok, LinkedIn) Product planning and execution of product lifecycle/E-commerce programs, including gathering customer requirements, defining product vision. Worked closely with engineering, sales, marketing to ensure revenue and customer satisfaction goals are met. Build and maintain development and evolution of the product roadmap, vision, and execution plan. Managed on driving strategic, profitable growth within growing products portfolio and contracts. Contributed to the development and execution of integrated marketing plan by defining product marketing activity. Communicated project plans and progress to key stakeholders and project contributors. Ensure team is constantly receiving feedback from leadership, business team, and customers to prioritize new features and improvements.Sr. Category Manager, 06/2017 to 03/2019Old World Industries, LLC Identified and reported key performance indicators to define successful category management. Responsible for lending advanced analytic support to Retail Sales; create executive summaries on market trends, categories trends, consumer's insights, and shopper insights. Managing high growth business by optimizing levers across merchandising and product technology to drive profit results. Collaboration with sales team, brand, and product marketing teams to develop actionable category leadership platform that will motivate and educate retailers in all channels of business. Build a strategy that will win market share, identifying and developing talent within your organization and closely tracking the performance of your assortment. Analyzed marketplace trends to identify new opportunities, improve customer experience through find ability, and secure marketing support for your key initiatives. Program/Project Manager, 03/2015 to 02/2017CDW Corporation Coached team members on productivity strategies to accomplish challenging goals and managed multiple strategic projects with numerous sub-projects or work streams. Define mix by vehicle consistent with quarterly product themes that will yield maximum response from contact strategies and communication with teams to execute process, developing and managing marketing capabilities and financial plans. Develop and maintain strong, productive relationships with partners to drive profitable growth for CDW, includes accountability for qualified products sections and pricing, working B2B to push sales and portfolio oversight. Ensure proper cross sell and up sell visual merchandising in marketing, catalogs, banner ads and website creation. Develop/maintain product performance reports and metrics to measure effectiveness of merchandise plans. Work with product, segment marketing and pricing teams to create effective on-page and book level product promotions including leasing, offers, hurdle discounts, and price reductions based on elasticity models. Associate Buyer and E-commerce, 12/2012 to 02/2015 Sears Holding Corporation Maintained timely product deliveries by effectively communicating with vendors, merchant, distribution center, financial planning and store planning and product development. Managed all social media platforms to drive brand awareness and customer engagement. Developing and executing social media strategies, creating and sharing engaging content, optimizing company pages, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions. Building relationships with suppliers and negotiating with them for the best price, quantities, and delivery timescales to secure the best value and increase sales by 10%. Created and analyzed weekly sales report, forecasting, advertised recaps, performed reports, and presented in weekly meetings with business unit leaders. Maintained knowledge base of industry and competitor market trends as it relates to their assigned business area. Collaborated with internal/external teams to implement sears marketing programs and meet our budgets. Analyzed sales and inventory data to determine purchasing needs and reorder points.