We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

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Job Details


Account Director - Creative Insights


Warsaw /

Hybrid



Were the worlds leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.
Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere.


Successful campaigns start with clear human insight, and tell stories that resonate, consistently, across all touchpoints, online and off. They communicate a significant difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold.


We help clients navigate the creative journey from identifying the best idea, right through to detailed execution and best practice takeaways for their next campaign. Drawing on one of the most the largest database, behavioural measures, neuroscience capabilities, and extensively validated solutions, we show them how to develop and optimise their creative to stand out, build significant impressions and generate sales.


Why this job is important


As an Account Director in the Creative team, you would be required to provide specialist insights to internal and external partners. You will suit this role if you have an in depth understanding of MAC (Media And Creative) strategy across online and offline touch points and quantitative research skills. As this is a role in a specialist research team, any direct experience in a media and creative agency or working with media buying tools will be hugely advantageous.

This role requires a key focus on meeting new business targets through selling key MAC research solutions. Strong communication, presentation and team leadership skills are important in the success of this position.


What youll be doing

Apply high level of MAC knowledge in delivering consultative and strategic insights to clients and their business in all interactions with clients.
Lead positive relationships with clients and ensure collaboration across all Kantar divisions to ensure a united single Kantar POV and ensure high levels of client happiness.
Be the first port of call across all accounts for strategic opinions and advice.
Successfully lead staff to implement all projects: ensure staff are trained to implement research projects from study design to final reporting and analysis and prioritise multiple projects under tight deadlines.
Provide strategic recommendations: Present thoughtful insights and analyses to our client.
Grow client relationships: Contribute to revenue growth for assigned clients by listening to business opportunities and proactively recommend potential research solutions. Actively write proposals.
Drive positive team culture and act as a leader to all staff, including guiding them through their career.


The skills & experience needed

Experience in the Media field (i.e. TAMS, RAMS, ADEX as well as post evaluation digital reporting- Added)
Proficient in Polish and English (spoken and written)
Thought leadership (writing articles / attending and speaking at events)
Strong analytical abilities to answer client questions with data
Experienced ability to synthesize disparate and sometimes contradictory learnings
Minimum 7-10 years relevant MAC experience with direct involvement in analysis of research or interpretation of data sources
People management experience
Educated to a degree level, additional skills courses showing up to date industry MAC knowledge will be advantageous.


Why join Kantar?


We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. Were dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match, wed love to receive your application and talk to you about this job or others at Kantar.



Location
Warsaw, Plac KoneseraPoland




Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.


Kantar is the worlds leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantars 30,000 people help the worlds leading organisations succeed and grow.