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Location: Anywhere in the US | Location Preference: Austin, Chicago | Travel Amount: 25% possible at times

TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.

If you feel:

• there are too many layers between you and decision makers
• that your current organization will not make the right decision even after you identify problems and recommend viable solutions
• you are ready for a bigger voice, larger platform or place for a stronger impact

then you should consider TA Digital because we are ready to talk to you!

Description:

The Analyst / Product Owner CDP are highly motivated individual with strong technical and communication skills who leverages data to create impactful analysis and reporting to help inform strategic initiatives. The ideal candidate will be able to work collaboratively across a diverse team to gather business CDP requirements and conduct process mapping to facilitate the documentation and automation of product and system requirements. This is a dynamic role in a growth organization with direct exposure to marketing strategy and will work closely with Business, Marketing, Development, QA and Off-Shore resources as a thought partner daily.

Responsibilities:

• Obtains the big picture of the CDP product and release vision
• Understand current business processes, segments, use cases proprietary to AEP and helps define, communicate & leads future business processes
• Work with multiple stakeholders by identifying requirements, facilitating change management, impact analysis, supporting execution team
• Client engagement:

• Engage stakeholders, facilitate workshops, conduct client interviews to define business goals and elicit business requirements
• Prioritize requirements collaboratively with business stakeholders, marketing and technology disciplines
• Define and document data requirements, AEP requirements and process flows/ data modelling
• Understanding of real-time streaming pipelines, streaming analytics
• Work with business to elicit customer journey requirements, orchestration requirement, and help technical team implement on those specific requirements
• Elicit real-time and omni-channel customer journey requirements
• Determine documentation needs based on the project requirements and manage the documentation efforts

• Collaborate with cross functional teams and ensure that experience and align with Requirements
• Provide requirement inputs during technical design sessions, review design deliverables for consistency and as a source of requirements
• Ensure that project team has clear understanding of CDP requirements and business expectations
• Work with QA teams to develop testing strategy, test plan, identify test cases and participate in UAT
• Create product documentation and training material including user manuals
• Conduct training session for a product or an implementation

Requirements

• Bachelors Degree required (Business or Digital Marketing) Master's degree (preferred)
• Experience working in the digital agency or consulting firm space
• Minimum 5+ years of experience as Business Analyst, Functional Analyst or Proxy Product Owner
• An agile BA with strategic, functional, technical and relationship focus
• Project Management / Scrum skills or certification highly desired
• Experience working with cross functional teams in transition projects with competitor vendors
• Ability in working with both onsite and offshore teams in distributed agile
• Familiar with use of collaborative tools preferably confluence
• Experience in Digital Marketing, Adobe Experience Platforms, CDP
• Can work with multiple integration points for a technology stack:
  • Adobe Experience Platform preferred
  • Kitewheel
  • Kafka real-time streaming data pipelines
• Understanding of Data marts, master data manager, Enterprise data warehouse, data visualization
• Great communication and interpersonal skills and stakeholder management
• Good research, product demo and presentation skills

Benefits

Compensation:

The salary range listed is for informational purposes. TA Digital treats all applicants as individuals taking into consideration but not limited to their professional and academic experience, specialized training, certifications and associated responsibilities as it relates to our specific industry. The salary range listed is just one component of our total compensation package for each unique employee. An estimated base salary of $115K $145K is anticipated for this role in the US.

Benefits: Global Health, Dental, Vision, AD&D Insurance, PTO, Holiday pay, 401K plus training and travel expense reimbursement as needed.

About us:

TA Digital is the only global boutique agency that delivers the best of both worlds to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business - ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized 2013, 2014, 2015, 2019, 2020 & 2021 in Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, commercetools, AWS, Azure and Coveo.

TA Digital has offices in US, Canada, UK and India. For more information, visit: (link removed)

EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin