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Area sales manager
Location:
IN-Multi-City, India
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Job Description

Area Sales Manager

Location:

  • Ahmedabad, Indore, Bhopal, Raipur, Kolkata, Guwahati, Chandigarh, Ludhiana, Hisar, Karnal

Who are Looking: -

Sales professional having on-hand experience in the consumer durables & small appliances industry. The job purpose is to implement/deliver end-to-end sales delivery at the frontline by way of market development activities, and sales initiatives, ensuring the right visibility and driving sell-out at the dealer/distributor level.

Role and Responsibility

  1. Sales Target Achievement
  • Complete ownership of the delivery of secondary sales: in terms of product group-wise, dealer-wise in terms of achievement of targets & numbers.
  • Achievement of store-wise sales targets adhering the sales strategies.
  • Appoint new dealers within the territory assigned and ensure proper coverage/conversion of existing / new dealers.
  • Work closely with the dealers to ensure the right communication and with store managers to implement the sell-out strategies.
  1. Network Management
  • Maintain good relationships with all retail partners and ensure product availability across all stores. Ensure regular inclusion of new stores in the A class category.
  • Maintain good relations with key retail partners and have a pre-decided standard frequency of visiting them.
  • Regularly collect competitor intelligence data & share it with reporting manager.
  1. Schemes & Marketing Communications
  • Ensure any pricing or scheme-related communication is shared with all retail partners on time and understood well.
  • Ensure deployment and utilization of the Marketing Collateral at the retail touch points and ensure proper display.
  1. People Management
  • Have specific agenda for monthly meetings with third-party ISDs, Distributor manpower & review their productivity and guide them with necessary actions.
  • Ensure the complete team is onboarded with product knowledge and placed at relevant counters.
  • Provide pieces of training to the in-shop promoters, and salesmen at dealer point of sales and support them for any queries/issues related to the product/service.
  • Regularly align the team on focussed products, active schemes, or offers during festivals/seasons and weekend activities.
  • Manage the attendance and grooming of the team and guide them on maintaining relations at the store.
  1. Operational Efficiency Improvement
  • Seamless coordination with the local support team HR, Sales Administration & IT for the smooth running of operations and meeting market commitments.
  • Address the pain points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager.
  • Providing regular feedback to HO on any new market development/competitor activities/improvement in the existing product range.

Mode of the interview: - Virtual

1- First round (HR/ Operations Head)

2- Second Round (Sales Director)

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