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Art Director
Location: US-CA-San Francisco
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About Zenni Zenni was founded on the idea that everyone who needs glasses should be able to afford high quality frames and top of the line lenses. We are an industry leading e-commerce company with state-of-the-art production facilities and advance prescription edging labs that get custom eyewear delivered within 14 days. By cutting out the middlemen we pass the savings directly to our customers. We have been in business for over 16 years and have delivered more than 40 million pairs of glasses. We are headquartered in Novato, CA and have offices in Oakland, CA and Columbus, OH. Zenni is proud to be the Official Eyewear Partner of the Chicago Bulls, Boston Red Sox and the San Francisco 49ers.
Role Description Zenni is looking for an experienced Art Director with strong conceptual abilities and experience with brand identity and integrated campaign work.
Responsibilities - Partner with fellow creatives on concepting campaigns that support the overall branding and marketing objectives across all mediums including marketing, PR, website content creative, external event creative, social media creative, and B2B initiatives.
- Support growing brand team in concept and execution of brand identity projects.
- Plan, concept and execute photography, and video content. Direct the vision from concept ideation to postproduction- including pulling image references and providing clear post-production direction.
- Collaborate with key cross-functional partners -- site merchandisers, UX designers, copywriters, and product teams to help carry out e-commerce initiatives.
- Help manage outside vendors and agencies, when needed, and be the bridge between their teams and ours.
- Be a champion for the brand, ensuring design and voice consistency across the company
- Motivate and inspire our graphic designers to do their best work without micromanaging
- Help create a culture of critique and feedback that is healthy, supportive, and open
- Work closely with the website and marketing teams to be sure our creative pursuits are in alignment with their goals and supporting their specific needs
- Collaborate with the merchandising/product teams to bring new products and collections to life through copy, design, photography and video
- Develop creative campaigns/playbooks for new initiatives, product launches, and partnerships that cross-functional teams can draw from
- Work closely with the e-commerce team to understand customer behavior and content performance to ensure the needs of the business are being met, and that content is being optimized for performance
- Work closely with home team partners and leadership to create processes which support the growth of the Creative team as the company scales.
Requirements - 5+ years of proven success art directing projects
- Experience with branding and/or brand identity work, preferably in an agency environment
- Bachelors degree in graphic design or related field
- Excellent sense of style and color, with experience bringing brand esthetics to life
- Strong creative background; a minimum of 5 years of retail, photographic direction, and art direction
- Strong understanding of each step of the process (strategy, concept, requirements, design, development)
- Passion for digital content creation specific to new media, advertising campaigns, social content, and video
- Highly skilled in fostering a collaborative work environment.
- Excellent interpersonal, communication and presentation skills
- Relevant portfolio of recent work.
- Excellent listener, effective communicator with strong writing, design, and art direction background
- Ability to handle a number of projects simultaneously and work well in a deadline driven environment.
- Experience with digital photography and editing software.
- Experience with social media design and video editing/direction.
Benefits Competitive salaries and excellent medical, dental, and vision benefits 401k with company match Mac hardware and accessories Annual employee eyeglasses stipend Free breakfast and catered lunch everyday Free onsite parking Great work-life balance Opportunities for growth and professional development in a financially stable, successful, growing Company
Zenni Optical
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