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Summary: We are seeking a skilled Copywriter with experience in crafting compelling email campaigns and content, particularly within the context of Woodpecker. As a Copywriter specializing in emails, you will be responsible for creating engaging and persuasive email content that drives customer engagement, retention, and conversion.

Key Responsibilities:

1. Email Copywriting: Develop high-quality email content for various marketing campaigns, newsletters, and promotional emails. Ensure that all email content is consistent with brand guidelines and messaging.
2. Woodpecker Expertise: Leverage your experience with Woodpecker, an industry-specific tool or platform, to optimize email content for maximum effectiveness within the context of the woodworking or related niche.
3. Content Strategy: Collaborate with the marketing team to create email content strategies that align with business objectives, target audience preferences, and industry trends.
4. Segmentation: Assist in the segmentation of email lists to ensure that the right content is delivered to the right audience, maximizing open rates and click-through rates.
5. A/B Testing: Continuously refine email campaigns through A/B testing to optimize subject lines, content, and call-to-actions for improved performance.
6. Personalization: Implement personalization techniques to create tailored email experiences for subscribers and customers, increasing engagement and conversion rates.
7. Compliance: Stay updated with email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all emails are compliant with these regulations.
8. Analytics: Analyze email campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI. Use data insights to make data-driven decisions and improve future campaigns.
9. Content Calendar: Maintain an organized content calendar, scheduling and coordinating email campaigns to align with marketing initiatives and product launches.
10. Collaboration: Collaborate with designers, marketers, and other team members to ensure a cohesive and visually appealing email experience.
11. Copywriting Guidelines: Create and maintain a style guide for email copywriting that reflects the brand's tone, voice, and messaging.
12. Attaching link as well for reference: (link removed)

Qualifications:

• Proven experience as a Copywriter with a specific focus on email marketing.
• Familiarity with Woodpecker or a similar industry-specific tool is required.
• Exceptional writing and editing skills, with attention to grammar, punctuation, and style.
• Strong understanding of email marketing best practices and strategies.
• Proficiency in email marketing platforms (e.g., Mail Chimp, Constant Contact, Hub Spot).
• Data-driven mindset with the ability to analyze email performance metrics.
• Creativity and the ability to generate innovative content ideas.
• Strong attention to detail and ability to meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills.
• Knowledge of email marketing regulations (e.g., CAN-SPAM, GDPR).
• Relevant marketing or communication degree or certification is a plus.