Employer: Merrick Bank Corporation

Location of Employment: 10705 S. Jordan Gateway, Suite 200, South Jordan, Utah 84095

Job Title: Director

Job Duties:
Design, enhance, and monitor data analytics-driven customer segmentation and marketing targeting strategies to reengage and activate customers, ensuring a balance between risk mitigation, growth opportunities, and an optimal customer experience in consumer lending banking and financial services.
Conduct campaign-level cost/benefit analyses, delivering data-driven recommendations utilizing quantitative skills, marketing analytics, and ROI comprehension.
Continually evaluate marketing strategy returns in changing economic and market conditions, using financial evaluation methods such as discounted cash flow, net present value, and incremental value analysis.
Develop subprime/near prime marketing analytics strategies, including customer segmentation.
Measure the impact of marketing strategies on the bottom line using advanced analytical tools, including SAS, SQL, Python, Knowledge Seeker and Knowledge Studio.
Utilize proprietary models to optimize campaign targeting, leveraging statistical/mathematical concepts including probability, statistical inference, and fundamentals of regression analysis.
Use financial concepts including discounted cash flow, terminal value, net present value, cost and incremental value uplift trade off analysis.
Stay updated on and implement best practices in the marketing analytics domain, particularly those relevant to the financial services industry.
Clearly communicate complex analytical findings to a broad business audience, simplifying technical jargon when necessary, using Quantitative skills, data analytics skills, marketing analytics knowledge and P&L understanding.
Collaborate closely with marketing creatives teams, business development, and senior leadership to align strategies and insights.
Regularly review and fine-tune the effectiveness of marketing strategies.
Design and oversee analytics dashboards that track performance, emerging trends, and overall effectiveness of marketing efforts.
Ensure all marketing campaign selection, analytics initiatives comply with company policies, particularly in risk and control activities.
Maintain documentation and procedures that align with audit standards.
Oversee the adherence to company policies, audit controls, and relevant regulatory requirements in all marketing analytics operations.
Required to be in South Jordan Office at least 2 days per week. Must live in commuting distance of South Jordan, Utah.
Work from home benefit offered.

Degree Required:
Bachelor’s Degree in Mathematics, Statistics, Economics, Financial Engineering, Computer Science, Statistics Machine Learning, Business Intelligence, or closely related field.

Experience Required:
5 years’ experience as a Business Analyst, Risk Manager, Statistician, or similar occupation.

Skill set Requirements (Special Requirements):
5 years of experience must be in the Credit Card Industry or Consumer Finance Industry.

Demonstrable knowledge of and prior experience in:
Consumer lending banking and financial services;
Quantitative skills, data analytics skills, marketing analytics knowledge and P&L understanding;
Statistical/mathematical concepts including probability, statistical inference, and fundamentals of regression analysis;
Financial concepts including discounted cash flow, terminal value, net present value, cost and incremental value uplift trade off analysis;
SAS, SQL, Python, Knowledge Seeker, Knowledge Studio;
Developing subprime/near prime marketing analytics strategies, including customer segmentation;
Designing dashboards for tracking performance.

Travel: No travel required.

To Apply: Please submit an application and upload a resume on our website (link removed) Only qualified applicants need apply. Do not apply if you are an H-1 or F-1 visa holder, or if you otherwise require employer sponsorship to obtain U.S. employment authorization. Do not apply if you are not eligible to be employed in the U.S.