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Canopy is a brand new company with a unique mission, solving for one of the biggest and growing challenges vehicle owners face the threat of theft. A start-up with a compelling proposition, patented cutting edge AI technology, and a unique layer of expert monitoring from security specialists, were backed by Ford and ADT. Together, were determined to help vehicle owners stay one step ahead of potential threats by warning them before they happen. Our next step is to take our service to market and write the next big security technology success story. Were all in. Are you?
Read more about us here!
The Role
The Communications Leader is global in scope, we are seeking someone in the Eastern Standard time zone (EST) as the role will be hybrid in nature. Travel (25%) will be required with the expectation of being in the Detroit, MI office approximately one week/month.
What you'll be able to do
- Responsible for developing/implementing Canopy comms strategies and messaging both internally and externally
- Help deliver/implement the comprehensive Diversity, Equity, and Inclusion (DE&I) strategy/goals
- Develop and deliver demand creation plans, issue mgmt and recruitment plans; handling media relations, media inquiries and Q&As
- Lead any crisis comms tied to all areas of Canopy
- Build/implement comms tied to the strengths of Canopy teams or individuals
- Develop and mentor internal/external team members
- Initially this role is a senior-level individual contributor with the potential to add team members to support company growth and need.
The Person
Canopy is open to diverse experience, though prefers a corporate background. Individual must bring strategic comms skills, understanding of the intersection between comms, marketing, sales, business development and corporate strategy and a history of developing integrated, business-aligned campaigns. They will have deep relationships with employees, influencers, key opinion leaders, and media - and a strategic understanding of how to engage those collaborators, shape perceptions, and support key business objectives.
Operating as a strategist, this leader will have an ability to work collaboratively across Canopy teams, a history working across cross-functional partners/outside collaborators, and experience with both products and technology in a dynamic, constantly evolving company/sector.
Brings a strong understanding of team management and support, with validated experience building and growing team capabilities. Open to someone who has yet to hold an analogous in-house, strategic role, providing they have the skills, relationships and credibility and can navigate a complex, global organization while remaining flexible and creative enough to change directions with business strategies that can be as dynamic as a start-up.
Requirements
The minimum requirements we seek:
- Bachelor's degree in an appropriate field of study
- 5+ yrs proven experience in successful internal/external comms strategy ownership, with outstanding written/verbal communication skills and PM experience, for a corporate and/or public relations/affairs agency
- 10+ yrs advanced experience in corporate brand marketing, reputation mgmt, issue-based comms, crisis mgmt, digital tools and influencing via social media
Our preferred requirements:
- MS degree in an appropriate field of study
- Data driven approach consisting of seeking and analyzing data from diverse sources to support decisions and direction
- An ambitious approach to developing innovative ideas to stretch the org and push boundaries within the industry
- Ability to balance the need for broad change while understanding how much change the org can support to build realistic goals/implementation plans adding new value to the business and supporting Canopys goals
- Ability to set clear and challenging communication goals while committing the organization to ever-improving performance and accountability in getting results
- A risk-taker who seeks data/input to foresee possible threats or unintended circumstances from decisions, driving alignment among internal/external partners
- A high degree of integrity and thought in their decision-making approach with the ability to act openly while considering what is best for the organization
- A diverse and inclusive thinker who can deliver comms strategies against multiple brands simultaneous to launching new businesses, as needed
- Influences/learns from people with a diverse set of backgrounds, in different fields and at multiple levels; builds positive collaborations, demonstrates empathy, and communicates clearly and persuasively
Benefits
- Medical, dental, vision cover
- Life Insurance
- Retirement planning: 401K or UK pension scheme contributions
- Employee assistance program- wellness & mental health support
- Continuous education support/allowance
- Flexible work from home policy
- Generous paid time off per year
- Paid community outreach days: 2
- Wellness day observed on the last Friday of every month
- Parental leave: Generous Maternity, Paternity & Adoption leave, with 10 days full pay if there is a loss of child due to stillbirth, miscarriage.
- Ford plan car discount program
- Bereavement support
Support - Canopy is committed to the full inclusion of all qualified individuals. As part of this commitment, Canopy will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruitment@canopy.security
Our Values
Collective Spirit: We thrive as a team of unique individuals, fostering our diverse community as we forge ahead on this journey together.
Growth Mindset: We are accelerating at speed, building our resilience and always growing our capabilities to adapt to the fast-changing market.
Build Your Expertise: We apply our intelligence, continuously inventing to push cutting edge innovation and future-proof our technology.
Human Centric: We prioritize experiences, putting people at the core, proactively identifying potential needs and offering customized solutions.
Diversity, Equality and Inclusion
We value diversity in backgrounds and in experiences. Security is a universal concern, and we need people from all backgrounds.
We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for improving people's lives. We are committed to diversity and equality of opportunity for all and opposed to any form of less favorable treatment or harassment on the grounds of gender, marital status, civil partnership status, parental status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age and those with caring responsibilities.
All of our employees points of view are key to our success, and inclusion is everyone's responsibility.
Canopy
