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  POSITION SUMMARY

  
  
  

  This position is responsible for the marketing of the websites. Provide sound and strategic support for promotional strategies, email campaigns, search marketing (both paid and natural), Affiliate partnerships, mobile and retargeting campaigns resulting in deeper relationships with existing clients and the development of new clients as well as optimizing revenue and ROI.
  
   

  
  
  

  RESPONSIBILITIES

  
  
  
  
  
  • Develop, manage and maintain marketing P&L including revenue goals and expenses for all online marketing programs.
  
  
  • Collaborate with Creative Director to develop and maintain all external brand assets.
  
  
  • Coordinate with brick & mortar Marketing teams on social media message and email campaigns.
  
  
  • Develop and manage SEO program, ensuring links, site and content is optimized to build organic traffic.
  
  
  • Manage high level strategy for email marketing strategies.
  
  
  • Provide expert advice and strategy on SEM/PPC both internally and thru 3rd party agencies.
  
  
  • Identify and manage appropriate affiliate partners.
  
  
  • Develop appropriate strategies for CSE partnerships.
  
  
  • Lead strategic development of retargeting campaigns.
  
  
  • Develop, implement and maintain a e-commerce mobile strategy for all websites.
  
  
  • Conduct research and provide analysis on results of all marketing campaigns to help drive campaign specific and overall conversion rates on all websites.
    
     
  
  
  
  
  

  EDUCATION AND EXPERIENCE REQUIRED

  
  
  
  
  
  • Bachelor's degree (B. A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience.
  
  
  • To perform this job successfully, an individual should have knowledge of Spreadsheet software and Word Processing software.  This includes Microsoft programs such as Access, Excel, Word, PowerPoint and Outlook. Experience with web analytics tools (Omniture, CoreMetrics, Visual Sciences, HTML, and Social Media).
  
  
  • Strong analytical and communication skills.
  
  
  • Detail oriented with the ability to see the big picture.
  
  
  • Self starter with the ability to work both independently and as team member.
  
  
  • Experience in a major retailer corporate digital marketing rol
  
  
  
  

BENEFITS!

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  •  Competitive salary & incentive opportunity
  
  •  Career advancement
  
  •  Comprehensive benefits package including Vacation/Sick/Personal/Holiday
  
  •  Medical/Dental/Vision/Disability/Life and AD&D insurance, Tuition Reimbursement & 401k for eligible associates
  
  •  30% discount on merchandise
  
  
  
   

  
  


• Experience required:3 Years


• Relocation assistance:Yes


• Visa requirement:Only US citizens and Greencard holders