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Responsible for aspects related to market research and analysis, and marketing campaigns. Specifically, analyze the effect of marketing and performance to create positive revenue by using online advertising platform; generate creative web-contents to target consumer’s needs that increase product visibility and drive sales; explore the effect of mass media on consumer behavior to forecast and determine consumers’ demands and needs; create mass media marketing campaigns to appeal to wider range of potential customers; work with online retail partners to manage and launch current and new products; analyze performance of launched products on a daily, weekly, monthly, and annual basis; analyze customer behavior on the site, including customer navigation, on-site search, checkout flow, etc.; through gathered data and analysis, gain understanding of the online consumer landscape; prepare reports of research and analysis to present to supervision and management to assist in determining marketing direction.

JOB REQUIREMENT: Bachelor’s degree in Marketing or Media Studies and 1 year of work experience in the job offered.

SALARY: $72,000 per annum

Fax resume to 510-490-2882 or e-mail: hrdept@jlahome.com