Job description

Characteristics Duties and Responsibilities:

1. Works with the Assistant to the President to develop a comprehensive marketing plan for the college including developing themes, identifying target audiences and media selection.

2. Supervises and leads assigned staff by setting goals, assigning tasks, managing work schedules and workloads, evaluating performance and making employment decisions including hiring and termination.

3. Works collaboratively with clients to ensure their projects align with the overall marketing goals of the college.

4. Oversees the planning, development and implementation of all marketing activities and strategic communication plans for clients.

5. Strategizes on brand marketing and initiatives to promote the college.

6. Works with the Director of Creative and Art Services to direct the creative process for marketing; seizes opportunities to extend the brand integration process beyond traditional materials into everyday college life and experience for the students.

7. Assists clients in defining needs and coordinates the use of market research tools; facilitates interpretation of research data. 8. Advocates the value of marketing to clients. Assists in defining the role of marketing and the need for external sources.

9. Develops and manages the assessment process for measuring audience impacts and media habits.

10. Manages the media placement strategy for the college. Works with staff to coordinate and maximize media placements for the College among individual campaigns, as well as enrollment and brand campaigns.

11. Assesses technology needs for marketing. Assists in the assessment of ongoing technology and media needs for print and online.

12. Creates an environment in marketing where high quality creative work is valued and celebrated.

13. Performs other duties as assigned

Job Type: Full-time

Salary: From 500,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Raj Nandgaon, Chhattisgarh:or Bangalore,

Application Deadline: 03/07/2023