Job Brief:

The Growth team works to accelerate growth by optimizing key business and engagement metrics via web experiments and a/b tests. We are a cross-functional team of Growth Marketing Managers, Engineers, Analysts, and Designers who lean on our Growth Marketing Managers to act as leaders and PM to prioritize and drive the experiments we run as a team. Culturally, we're a creative, curious bunch that likes to tweak and challenge the status quo to help the company increase growth!

In this role, you'll lead and drive the Growth team's experiment roadmap by focusing on increasing acquisition with optimization tests. By ideating, prioritizing, getting buy-in from stakeholders, and implementing experiments as the owner of our AB testing platform, you'll improve conversions and think creatively about how to move the needle on key metrics with data-driven decisions.

How do we focus on the highest impact initiatives with the greatest chance of success with the least amount of work possible? You'll monitor tests to statistical significance as a metrics-driven manager, and analyze and communicate to the department as we help drive growth and discover actionable learnings for the business.

Responsibilities:

• Improving metrics and conversion rates via experiment optimizations excite ya.
• You're a team player and enjoy cross-functional projects with various roles, such as Design, Engineering, Data, and more.
• Owning a strategic test backlog of optimization tests that the org can see is driving an impactful ROI intrigues you.
• You are good at setting expectations with stakeholders with different priorities and personalities and know how to push back and gather buy-in based on the situation.
• You're an excellent verbal and written communicator.
• You are technical - You don't have to be an engineer, but having some coding and programming is important with Product Managing experiments with engineers.
• You're curious, intrinsically motivated, and enjoy owning projects where you can make a big impact!
• Product-led Growth excites you and you want to join a PLG team.
  
  The role is fully remote, but highly collaborative which means being able to clearly communicate both verbally over Zoom and written in Slack and Confluence/JIRA are important in being successful in this role.
  
  Around 60% of your time will be spent on optimizing and iterating on A/B tests to help improve acquisition for the business. We use Intellimize, an industry leading conversion rate optimization platform. Experience with Intelliimzie is not required, but past experience using AB testing editors like Optimizely/Adobe Test and Target or equivalent is important. You'll have support from Intellimize to help you ramp up.
  40% of your time will be spent as a growth product manager. Not all experiments can be put into a visual editor. Our team is highly technical with full-stack engineers who are able to work on more complex experiments, but they need a driver like you to scope and manage stakeholders in the execution of these experiments. You'll have access to our Growth team to execute, QA, launch, and analyze these strategic experiments.
• Generate and source experimentation test ideas to help improve key metrics (eg. acquisition, activation) that range from optimizations to new 0-1 growth loops and features to drive growth.
• Own and project manage various optimization a/b tests each quarter.
• Iterative and continuous A/B testing.
• Analyze a/b test results and iterate new experiments based on the data's learnings.
• Communicate and present progress and results to peers and management.
• Work with Sales, Product, Marketing, and Engineering leadership to gather buy-in and roadmap momentum so all departments are bought in and contributing to the roadmap.
• Help the team improve wireframes and prototypes of new experiences and experiments. help understand the "why" behind a test that has succeeded or failed.
• Monitor user activity on the website to contribute to the a/b testing test roadmap.

Requirements:

• 4+ years of work experience in Product Management or Growth Marketing roles, preferably in tech-related companies.
• We are happy to consider software developers, data analysts, or other technical roles who have demonstrated an interest in moving toward Growth, PLG, or product/project management.
• Fluent in experimentation and A/B testing (eg. PLG, test and learn, understanding of stat sig).
• Proven data-driven approach to optimize campaigns based on KPIs.
• Able to work independently with effectiveness on a remote team across different time zones and cultures. Can establish priorities and demonstrate good judgment skills.
• High motivation to go further than the task at hand.
• A strong eagerness to learn new technologies and tools.
• Someone who is curious and has a growth mindset.
  

Helpful additional skills to have

• Engineering or data analyst background or a demonstrated interest in learning either.
• Experience with SQL.
• Familiarity with Tableau or Looker.
• You're passionate about the Reforge philosophy of growth.
• Experience with Salesforce.