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Plan and execute 360 degree digital marketing, including SEO/SEM, marketing
database, email, social media and display advertising campaigns.
2. Design, build and maintain social media presence
3. Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI , KPIs, and ROAS)
4. Identify trends and insights, and optimize spend and performance based on the
insights.
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience.
8. Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
9. Identify conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate.
Kapil Consultancy Recruitment Services PVT LTD.
