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Head of Marketing

Overview:

Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Preparing and managing monthly, quarterly and annual budgets for the Marketing department

Setting, monitoring and reporting on team goals

Job brief

We are looking for a Head of Marketing wholl lead all our marketing activities from social media and digital campaigns to advertising and creative project Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If youre a skilled Marketing strategist, able to inspire your team members, wed like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Prepare and manage monthly, quarterly and annual budgets for the Marketing department

Set, monitor and report on team goals

Design branding, positioning and pricing strategies

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

Analyze consumer behavior and determine customer personas

Identify opportunities to reach new market segments and expand market share

Craft quarterly and annual hiring plans

Monitor competition (acquisitions, pricing changes and new products and features)

Coordinate sales and marketing efforts to boost brand awareness

Participate in the quarterly and annual planning of company objectives

Requirements and skills

Work experience as Head of Marketing or VP Marketing, preferably within our industry

Experience running successful marketing campaigns

Solid knowledge of web analytics and Google AdWords

Experience with CRM software

Leadership skills with the ability to set and prioritize goals

Analytical mind

BSc or MSc in Marketing or relevant field