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About the company

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and much more, ResortPass allows people to escape without ever leaving town. If youre moved to contribute to our mission, wed love your help.

Our growing team of innovative tech and hospitality experts has partnered with more than 900 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. Weve connected over 1.6 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and many others, ResortPass is just at the beginning of creating an entirely new category of hospitality.

About the role

We are looking for a Head of Lifecycle Marketing to join our team. The ideal candidate will have a proven track record of success in developing and executing lifecycle marketing campaigns that drive customer and revenue growth, engagement and loyalty. In this role, you will be responsible for overseeing all aspects of our lifecycle and engagement marketing strategy, including developing personalized campaigns (including but not limited to: email, push, SMS), measuring and optimizing results, and working with cross-functional teams to ensure success. You will also be responsible for developing and launching a membership/loyalty program which will be core to the ResortPass business.

We are looking for someone that is located in or near the NYC area, as this role will be onsite in our NYC office 2-3X per week.

The base salary for this role will range from $180,000-$225,000 per year, and will be eligible for stock option grants, commensurate with experience.

What you'll do

• Own strategy across email, SMS, app, and push notifications
• Develop and execute lifecycle marketing campaigns that drive growth, engagement and highLTV
• Build automated and personalized CRM capabilities and ensure flawless execution
• Develop a culture of constant test & learn and measurement
• Work with cross-functional teams to ensure the success of lifecycle marketing campaigns
• Stay up-to-date on the latest trends and best practices in lifecycle marketing
• Hire and mentor a strong team

Requirements

Who you are

We encourage candidates to apply even if they dont have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isnt quite right, we want to meet you!

• 7+ years of experience in lifecycle/CRM/engagement marketing
• Proven track record of success in developing and executing lifecycle marketing campaigns with a strong focus on growth
• Experience building a personalization engine
• Working knowledge of Iterable & Looker a plus
• Experience building/developing a loyalty program a plus
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Strong leadership and development skills
• Experience with marketplaces and apps a plus
• A good human being. While building a startup is hard, being a good human being is not. We are creating a culture of people you want to work with. We create incredible experiences for our guests, and want to do the same for our employees.

Benefits

• Health, Dental & Vision We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan We offer employees the opportunity to become part-owners in our mission. Lets redefine what it means to be a guest, together.
• 401k plan Save for your future with a 410k plan offering.
• Unlimited Paid Time Off (PTO) Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Annual ResortPass credit Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.