Responsibilities:

- Create and strategize marketing plan

- Define and execute the marketing and communication activities according 

to the marketing plan

- Coordinate all marketing activities to generate traffic and conversions

- Track performance of all marketing campaigns

- Ownership of operational execution of a store to achieve necessary revenue targets while balancing budget and expenses

- Ensure team structure, capacity and efficiency adjusts appropriately to scale with financial targets

Requirements:

- E-commerce experience is a MUST

- Understanding of the possible marketing channels and means to validate them

- Ability to analyze analytics data and manage marketing campaigns

- Roll up the sleeves, action oriented mindset to have an impact in a fast-paced, rapidly changing and explosive growth environment.

- Exceptional organizational dexterity – ability to interact nimbly across all levels within the organization.

- Knowledge in the CBD/Cannabis space is a plus