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Duties and Responsibilities

• Oversees and ensures the totality of hospital marketing department
• Develops and assesses hospital marketing plan and strategy
• Coordinates with the sales department to come up with pricing strategies to maximize profits and establishes customer satisfaction
• Liaises the marketing plan to the proper hospital authorities
• Leads the effectivity of marketing efforts toward the hospital
• Researches demands of products in the hospital market and learns through the competitors
• Broadens promotions together with the hospital advertising managers
• Manages other marketing platforms such as social media and content marketing
• Estimates the hospital marketing budget such as expenditures, research allocations, investment returns, and profit-loss projections

Skills

• Has strong verbal and written communication skills to negotiate with potential clients successfully
• Knowledgeable in Microsoft Office including Word, Excel, and Outlook
• Possess excellent multitasking and organizational skills
• Ability to conduct effective copy-writing to advertise and sell better
• Capable of effectively working with budget management
• Practices proactive work ethic at all times