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Job Description-
Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities
Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders
Develop and implement Public Relations Strategies to position the Hospital as the health care supplier of choice for the Bangalore region
Develop and execute business plans
Develop relationships with businesses and community groups to promote the Hospital and Hospital Services
Develop and/or market new services of the Hospital
Create and be accountable for all client proposals, contracts, and associated documentation
Coordinate with the Corporate Marketing Team to monitor and analyze hospital media exposure.
Oversee the development of marketing literature, both electronic and paper based
Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines
Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department and the Hospital Directorate
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