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Job Description

The Job

You will be playing a pivotal role in developing and executing email marketing campaigns to drive customer engagement, retention, and revenue growth. This position requires a strategic mindset, a deep understanding of email marketing best practices, and the ability to analyse and optimise campaign performance.


Key Responsibilities


Strategy Development:
Develop and implement the overall email marketing strategy aligned with business objectives.
Collaborate with cross-functional teams to integrate email campaigns with other marketing channels.
Stay informed about industry trends and best practices to enhance email marketing strategies.
Campaign Planning and Execution:
Plan and execute end-to-end email marketing campaigns, including conceptualisation, content creation, design, and deployment.
Segment the email list and tailor campaigns to specific audience segments for personalised communication.
Ensure compliance with email marketing regulations and best practices.
Content Creation and Copywriting:
Collaborate with content creators and graphic designers to develop compelling email content.
Write engaging and persuasive copy that aligns with brand voice and resonates with the target audience.
Email Automation:
Implement and optimise marketing automation workflows to nurture leads and drive conversions.
Utilise marketing automation tools to set up triggered and drip campaigns for maximum efficiency.
Analytics and Reporting:
Monitor and analyse key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
Provide regular reports and insights to stakeholders, highlighting areas for improvement and optimization.
A/B Testing:
Conduct A/B testing on various elements of email campaigns to optimise performance.
Use data-driven insights to refine and improve email content, design, and delivery.
List Management:
Manage and grow the email subscriber list through ethical and effective acquisition strategies.
Implement strategies to maintain list hygiene, minimise unsubscribes, and increase engagement.
Collaboration and Communication:
Work closely with other marketing teams, designers, and stakeholders to ensure consistency across all marketing channels.
Communicate effectively with the broader team, sharing insights, results, and recommendations.

Requirements

About You
You have at least 5 years of experience in a similar role in the e-Commerce industry.
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in email marketing, with a track record of successful campaign management.
Familiarity with email marketing tools, marketing automation platforms, and analytics tools.
Strong analytical skills and the ability to derive actionable insights from data.
Excellent written and verbal communication skills.
Detail-oriented with a focus on delivering high-quality, error-free campaigns.
Creative thinking and a passion for staying updated on industry trends.


Benefits
Market-leading pay rates.
Performance-based incentives.
95% of management promoted from within.
Service recognition awards.
Regular performance recognition awards.
Fantastic social events.
Dynamic, motivated international team.

Job Classification

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