Report this job

---

What is the problem? *

Incorrect company
Incorrect location
Job is expired
Job may be a scam
Other

Job TitleKOL Manager
Job Description

In this role, you have the opportunity to

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology.


You are responsible for

Develop and execute digital Content strategies across China digital architecture, delivering against key business objectives
Manage key digital media partner relationships to maintain and grow the optimal digital architecture across multiple media devices to maximize reach, traffic and recruitment
Cooperate with the agencies to create and implement day-to-day content plan from mechanism perspective and evolve content direction accordingly
Needs to have up to date knowledge of popular Chinese Social platforms such as Douyin, RED, WeChat, Weibo, Poizon, bilibili
Cooperate with analytics team and agencies to monitor digital performance against KPI and report these internally
Keep abreast of industry best practice, new techniques and competitor activity in relation to digital


You are a part of

The Consumer Marketing team within Philips Personal Health portfolio. You will report to Content Creation Manger collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,


To succeed in this role, you should have the following skills and experience

Bachelor degree or equivalent
Minimum of 5 years experience in digital functions in a consumer-focused environment
Proven track record of operating digital touchpoints and planning and implementing integrated digital campaigns to drive meaningful interaction with fans in a large user base
Strong in experience briefing and managing agencies
Familiar with short videos productions, pre-shooting and post
Understanding ins and outs of social marketing and aware of current social trends
Creative thinking and excellent communication skills
Demonstrated ability to measure success with analytics
Excellent attention to details and experience
Able to drive cross-functional cooperation
New media agency experience is preferred
Fluent in English/Mandarin (both written and oral), excellent communication skills


In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;


Why should you join Philips?

Working at Philips is more than a job. Its a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what its like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.