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Manager, Global Marketing Partnerships New York, Denver

Are you ready to lead key worldwide partnerships that enable the delivery of growth targets for a global financial services company? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then its time to join Western Union as a Manager, Global Marketing Partnerships New York, Denver.


Western Union powers your pursuit.

In this role, your key priority is to lead Western Union partnerships with marketing vendors and platforms including Mobile Measurement Partner, Web Analytics, Walled Gardens, and new partners to be onboarded. You will be responsible for driving a best-in-class and performance results-oriented relationship with all partners under your remit.

Role Responsibilities
Leads the global relationship with Western Unions Mobile Measurement Partner, Walled Garden Platforms, App Analytics SaaS, and other key partners in the paid media digital ecosystem to ensure best-in-class performance.
Enables the success of the regional Go to Market teams through a best-in-class global marketing partners operation. This includes but is not limited to working within the Global Marketing Commerce and Innovation team to ensure all relevant SDKs are updated, web taxonomy and tagging is enabled, that all contractual vendor features are properly exploited, and all possible opportunities preventing new customer acquisition growth within marketing partners are addressed.
Supports the Marketing Commerce and Innovation teams implementation of an enhanced performance measurement framework that improves Western Union ROAS, Customer Lifetime Value, understanding of creative asset performance, and that the working media budget is efficiently deployed, tracked and optimized across all channels.
Leads the execution of the global non-working marketing partnerships budget, including monthly tracking with the Marketing Operations and Finance teams; ensures all POs are correctly created and shared; and that all invoices relating to global budget are correctly paid.
Supports the Marketing Commerce and Innovation team by ensuring all designated contracts are reviewed, negotiated, redlined, agreed, and executed on time, in full.
Recognizes and adopts industry best practices and supports an ongoing global Proof of Concept program to ensure global partnerships are best-in-class.
Engages with Privacy and Information Security to ensure all initiatives and programs meet internal and external regulatory requirements

Role Requirements
At least 5 years demonstrated experience in performance marketing/direct-response marketing.
Bachelors degree or equivalent experience in business, marketing, or a related field.
Understanding of the needs and motivations of a variety of stakeholders that interact with the global performance marketing partners.
Ability to communicate needs and objectives in a succinct, clear, and persuasive fashion across the positions multiple stakeholders.
One or more years of management experience a plus
Proven expert in Facebook Business Manager, Google Marketing Platform tools, SaaS measurement and attribution tools. Certification in at least two of the above areas required.
Experience with Customer Data Platforms and Data Enrichment and Activation partners a plus.
Knowledgeable about the contemporary AdTech environment and about Programmatic media, Paid Social and Search, Upper Funnel measurement, and Privacy regulations.
Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies in support of Go-To Market regional teams.
Working knowledge of SQL and related tools a plus.
Demonstrated success managing complex business processes across multiple teams in a high-growth environment.
Ownership mindset with propensity for finding unique solutions to business challenges.


We make financial services accessible to humans everywhere. Join us for whats next.

Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. Were a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. Youll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If youre ready to help drive the future of financial services, its time for Western Union. Learn more about our purpose and people at (link removed)


Salary

The on-target earnings range is $93,750.00 - $156,250.00 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates qualifications, skills, and competencies.


Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few((link removed)). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment.
Your United States specific benefits include:
Family First Program
Flexible Time Off
Medical, Dental and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-JF1 #LI-Hybrid




Estimated Job Posting End Date:03-18-2024
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.