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Manager University Relations
Location:
US-SC-Columbia
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Wasserman is a leading sports, entertainment, and culture agency and a partner to the worlds most iconic brands, properties, and talent. As Wassermans Next Gen department, we combine our audience access and expertise with Wassermans proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for a Manager, University Relations, to join our rapidly growing team of college and youth marketing enthusiasts. As a Manager for our University Relations team, you will be responsible for facilitating meaningful interactions between brands and students on college campuses across North America. You will be responsible for developing and nurturing collaborative relationships with key campus contacts, and actively contribute to the success of client projects, playing a key role in all disciplines from strategic development to execution.

Key Responsibilities

  • Develop a clear understanding of each clients business, marketing goals, and program objectives, identifying how to enhance the student experience through client work
  • Develop solid business relationships with key campus contacts, learning the ins-and-outs of each assigned school
  • Partner with team members from Client Services team (Boston-based) to understand the needs of each client and provide campus-specific recommendations for marketing tactics and activations
  • Serve as a liaison between campus contacts and clients to develop and execute on-campus marketing activations that benefit both parties
  • Manage and coordinate on-campus client activations by overseeing event planning logistics, including but not limited to: locations, contracts, permits, etc.
  • Track all campus learnings and activities in Salesforce by creating, updating and maintaining accurate documentation of communications and events
  • Lead daily workflow of client projects to ensure timely, economic program execution
  • Ensure that all invoices are processed correctly - from vendors to university payments
  • Manage project-based budget to ensure an efficient use of resources
  • Produce client-facing reports by gathering qualitative and quantitative program data
  • Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc.
  • Participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers
  • Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
  • Perform other duties, as assigned

Requirements

  • Bachelors degree in marketing, business, communications or a related field
  • 1-3 years of related work experience, ideally with exposure to events and experiential marketing
  • Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
  • Values and respects the importance of organization and time management for effective multitasking
  • Customer-service focus with outstanding interpersonal, written, and oral communications skills
  • Creative thinker that is willing to think outside of the box for the right solution(s)
  • Self-motivated with proven ability to think quickly and problem solve
  • Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
  • Knowledge of Salesforce and Asana a plus
  • Experience in higher education a plus

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else? Above all, we believe in being good. We build relationships with respect, trust, and transparency.

We provide benefits for your health, your wealth, and your life:

Health

  • Competitive medical, dental, vision packages with company contribution
  • Healthcare and Dependent Care Flexible Spending Accounts (employee funded)
  • Life/AD&D & Disability
  • Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status

Wealth/Retirement

  • 401K Eligible the 1st of the month following 30 days of service
  • Annual company match

Culture

  • Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change
  • Comprehensive Learning and Development programs

Additional Perks/Life

  • Unlimited vacation
  • Cell phone reimbursement
  • Commuter benefits
  • Global Mentorship program
  • Talkspace (a digital mental health service) and Headspace (a meditation app)
  • PetsBest pet insurance

Wasserman

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