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Marketing Analytics Consultant
Location: US-MI-Detroit
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TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. Our client is a health insurance company. It offers different types of health care coverage plans that include individual and family, dental and vision, plans for employers, etc. Title: Marketing Analytics Consultant Work Location: Detroit, MI 48226 Dept: SHS Customer Experience -
Member Engagement analytics team seeks analytics consultant to support member-facing engagement campaigns such as email, print, SMS, and social media campaigns. -
The consultant will be responsible for developing and rolling out an approach that evaluates performance within each campaign as well as cross campaign. -
The Analytics Consultant will work closely with Marketing Strategists and Data Leads to design and prepare comprehensive reporting packages along advisory on key outcomes and future recommendations. -
The consultant will be responsible for generating key insights and presenting these recommendations to leadership team.
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Develop and secure organization alignment on roadmap to monitor the health of the Member Engagement Program in-market initiatives -
Accountable for developing and generating ongoing reporting and data-driven insights on performance with focus on future state engagement strategy -
Stand up, develop, and execution out on governance of in-market initiatives as it relates to metrics and performance -
Synthesize information and make recommendations on optimization -
Proactively advocate to and persuade multiple business partners to incorporate insights from; accountable for performance of ongoing campaigns -
Socialize information with stakeholders and leadership
Top 3 Required Skills/Experience |
