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Job Title: Marketing Data Analyst with A/B testing Location: Remote (EST) Job Description:- Note: A/B testing experience needs to be more detailed per different roles played/assignments worked, strong SQL skills Must Have Collecting and analyzing customer, marketing, product, and web behavioral data. Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. Developing and presenting learnings from your analyses, including actionable insights and recommendations. Developing digital campaigns and web measurement strategies. Provide valuable insights to sales and marketing teams by identifying which leads are most likely to convert into customers. Creating dashboards, data visualizations, and campaign and website performance reports. Sound experience in performing A/B testing Strong Sql skills to perform different data related activities like data profiling, creating data sets etc Monitoring and analyzing digital marketing trends. Communicating and presenting to colleagues and management teams. Nice To have Use FIT scoring models to assess the fit of a lead to a specific product or service based on factors such as industry, company size, and pain points. Continuously monitor and optimize lead scoring and FIT scoring models to ensure they are as accurate as possible.