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Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create, and publish original, high-quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product development teams to create social buzz regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Requirements and skills

• Proven work experience as a social media strategist or social media manager
• Hands-on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Familiarity with web design and publishing
• Excellent multi-tasking skills
• Strong written and verbal communication skills
• BSc degree in Marketing or relevant field