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You will be responsible for :
Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
Translating brand strategy into brand plan and go-to-market strategy.
Planning and execution of communications and media actions across offline, online and social media.
Participating in product development, pricing and supporting new product launches.
Guiding the Advertising & Promotion budget.
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
TDT Powersteel Corporation
