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Responsibilities:
1. Understand the marketing concepts that drive Xerago
2. Understand the latest and greatest in the marketing space
3. Discuss with delivery teams and understand and document the value delivered to clients
4. Mix and match the above and create a range of content pieces for publishing LinkedIn posts, LinkedIn articles, Blog articles, YouTube video scripts, Tweets and Medium articles
NOTE: Unlike the usual content writer role, this role is not limited to writing superficial articles across random domains. This role requires the candidate to demonstrate and express marketing points of views with great clarity and conviction, backed by real-life experience. Access to real-life experience will be made available. Hence, the ability to consistently create stories that resonate with brand thinking is essential.
Expectation:
MBA preferred
Copywriting experience in any of the recognized advertising agencies or pre-sales consulting experience in any enterprise marketing SaaS product company.
Understanding of modern marketing techniques. Hands on experience is not needed.
Being able to create cogent marketing stories by taking inputs from delivery teams
Ability to do abstract thinking from operational inputs as well as to add layers to abstract concepts and explain in an operational manner.
Excellent writing skills targeting US audience
Xerago
