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Job Role Marketo Architect

Job Type Full Time Position

Location North Quincy , MA

Job Description

About the Role

• Work as a Marketo and Marketing Automation technical subject matter expert, having had the breadth and depth of experience to provide solutions to complex business problems based upon real-world experiences.
• Create marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations.
• Lead architecture projects, working to understand functional requirements, interacting with cross-functional teams to architect, design, develop, test, and deliver.
• Oversees and executes marketing automation audits, implementations, integrations, and rebuilds as a member of a cross-functional team.
• Help clients set up the integrations between Marketo, SFMC and CRM systems((link removed), Microsoft Dynamics CRM, NetSuite, Oracle) and content management systems such as AEM.
• Knowledge and hands-on experience of lead nurturing, lead scoring and sales/marketing organization alignment principles.
• An ability to conduct detailed training sessions in Marketo and Marketing Automation

Basic qualifications:

• 7+ years of demand generation, business consulting, in a Marketing Automation environment
• Marketo Certified Expert certification preferred.
• Knowledge and hands-on experience with programming and scripting languages, web services, web development, relational databases, and integration with REST APIs
• Proven success in design, development and delivery of SaaS integration solutions
• Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers.
• Proficiency in developing business cases, eliciting requirements, and implementing solution strategy with non-technical individuals, development teams, and other ancillary project members for enterprise-level prospects and customers.
• Experience handling projects with a minimum of 3-10 members
• Detail-oriented written and verbal presentation skills of technical concepts