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LifeMD is an emerging leader in technology driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through Telehealth.

About the role

Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.

Responsibilities

• Build, manage, and optimize advertising campaigns for our internal brands
• Analyze data within platforms to provide daily/weekly updates for account managers
• Utilize data to make optimizations within platforms
• Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
• Communicate with internal team about data analysis, creative requests, timelines, budgets
• Participate and engage in team meetings and account managers, taking detailed notes for next steps
• Work closely with design team members to implement thorough creative testing processes and report against results

Requirements

• Bachelor's Degree in Marketing, Business, or similar preferred
• 2+ years full-time, professional experience buying digital media on social media platforms & alike
• Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
• Ability to allocate daily budgets across multiple platforms to hit KPI's
• A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
• Responsible, self-motivated, and solutions-oriented
• Excellent verbal and written communication skills
• Knowledge of programmatic is a bonus
• Must be willing to work in office (NYC, Midtown)

Benefits

• Salary Range: $85,000-$125,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development