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First, a little about us:

• Born in 2000 as an ad agency for the video game, entertainment, and technology communities
• 85 teammates strong across the US, LATAM, and European markets
• Our employee turnover has historically been ~8% annually
• Ad agency partner for Bethesda Softworks, Square Enix, CD Projekt Red, Riot Forge, Capcom, Sega, and other top gaming and entertainment partners. See our work at (link removed) (were in the middle of a rebrand to Liquid Advertising)
• This can be a hybrid or remote position based in the United States

Whats this position about?

Are you a media planner, buyer or strategist with a passion for driving big ideas for innovative clients? If so, join us in the exciting world of video games as our next Media Strategist!

Please note that this role focuses on media strategy and buying and does not involve content creation or creative work.

We are seeking a talented individual with agency-side experience in developing paid media strategy and execution plans. If you're ready to join a well-trained team of individual contributors, come play with us!

For over 20 years, Liquid Advertising has been helping video game publishers build their global fanbases. We bring big ideas and focused strategies to transform our clients' video games into cultural phenomena, executing digital campaigns with precision down to the last detail.

What youll do

As a key client and team member at Liquid, you'll:

• Develop and implement comprehensive media plans from strategy formation through planning, execution, and reporting
• Evaluate and select media channels, including traditional (TV, OOH, print) and digital (display, search, social media) platforms, based on clients' goals and budgets and audience behaviors.
• Lead campaign activation process, including preparing and issuing Insertion Orders (IOs), coordinating ad trafficking, and ensuring timely delivery and accurate placement of materials across various media channels, identifying potential issues and providing preventative solutions to ensure smooth activation
• Collaborate with internal creative, programmatic, and data teams to ensure cohesive and effective campaigns that meet our clients' goals and ensure a flawless activation
• Monitor, analyze, and optimize campaign performance and making data-driven decisions to achieve clients' objectives
• Evaluate potential media partners' capabilities and offerings to identify collaboration opportunities that align with clients' objectives and needs, while managing day to day communication with them
• Ensure all internal and client-facing documents and reports meet high quality standards and are easy to understand when presented (both written and verbally)
• Coordinate with finance and billing teams to ensure accurate invoicing and reconciliation of media spend and timely payments to media vendors.

Requirements

Your experience

Your profile should demonstrate solid agency experience, starting as an associate or assistant, and showing a promotion path or potential to move into a senior individual contributor role

• 2+ years of media agency experience in digital or integrated media buying and/or strategy
• Executing the day-to-day media process in a strategy, planning, or buying function
• Be a resource for the client on a day-to-day basis, providing timely and accurate information in a professional manner
• Working with various disciplines within the agency (data, creative production, finance) to align processes and work towards a common goal
• Knowledge of standard industry ad platforms, including but not limited to: Meta Ads, Google Ads, Amazon, CM360, TikTok, Reddit, Twitter, and DSPs (ex. DV360, The Trade Desk)
• Experience presenting to clients in various formats - regular status calls, campaign recommendations, or performance reports
• Performance analysis of client campaigns to tie media metrics to business results
• Passion for staying updated on emerging trends, platforms, and best practices in the media and gaming industries
• Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics (strongly preferred)

Your qualities and attributes

• Attention to detail: Prioritize accuracy and precision in media planning, budgeting, and campaign execution to maximize campaign effectiveness.You are not a spot checker; you are thorough and know where to look to find the most common errors.
• Problem-solving: Demonstrate resourcefulness in identifying and resolving challenges during media planning, buying, and activation. Employ a strategic and creative mindset to find efficient solutions without wasting time or energy.
• Collaboration and teamwork: Thrive in a collaborative environment that values open communication and shared decision-making with colleagues. Demonstrate a willingness to accept and apply feedback constructively to your work.

Benefits

The perks we offer

Base salary for this role is $68,000-$75,000 for the location in which this role is based. Actual salary offered will be based on location and experience.

Our people also enjoy remote work options, a generous annual bonus plan, fully paid premiums for comprehensive health insurance, generous paid time off plans, and 100% match on 401k savings. Management treats us like ballers! Weve taken all-agency R&R tips to Hawaii, Cabo, Playa del Carmen, and New Orleans the last few years.

Our stance

Liquid Advertising is dedicated to fostering an anti-racist and anti-sexist environment. We strive to build an ad agency where committed and creative individuals from diverse backgrounds can excel and do their best work.

No agencies, please. This is a pretty good representation of this positions responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants outside of the United States or those requiring visa sponsorship at this time.