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Job Description

Qualification Graduate, Preferably Post Graduate

Relevant Experience 6-7 years of Banking experience
Functional

Competencies Selling skills, Negotiation Skills, Team Handling
Behavioral

Competencies

Willingness to travel as required; Honesty and Integrity
Ability to work under pressure

Job Responsibilities

Roles and Responsibilities Devise action plan for the Branch and ensure that Liabilities business -(Book
size of CASA, yield, fee based income and Business quality) targets for the
Branch is met.

Setting liabilities acquisition targets for the team.

Responsible for visiting critical clients along with Team Leaders and FOS as
well as meeting with industry associations to help in building affiliations.
Conduct market surveys and visualize products or its variants directed to meet
the needs of the population of functional Area

Build a robust liabilities base for the branch in terms of numbers and volumes

Build the Channel: Sales Strategy for maximizing CASA sales and penetration
Conceptualize and execute periodic sales campaigns and product promotions
including participation in rural melas and district programmes
Mapping the market demands to available suite of products and ensuring sales

Cross sell Trade Finance/Insurance products to increase fee-based income
through SME business
Responsible for ensuring a superior customer experience while on boarding
accounts at the branch as well as smooth and efficient transactions for all
customers.
Responsible for planning and implementing sales and marketing activities
within a branch or location in order to grow the Retail Liabilities business. Is
responsible for expansion of business relationships and increase business
from the existing relationships and Deepening the customer relationships

Supporting team members in achieving high calling and conversion rates.
Originate, Coordinate and Support sales campaigns && promotions of products

Responsibilities also include motivating as well as maintaining productivity of
FOS team.
Also responsible for the effective hiring, training and retention of Team Leaders
and FOS.
Placement of Team leader(s) through appropriate arrangement in consultation
with BM
Train the team members at periodic intervals in New products, features and
competition
Ensure team strengths are maintained at approved levels and Manage
attritions through motivation and job satisfaction
Ensure high levels of business productivity amongst team members

Compliance & & Risk Responsibilities

Maintain Co-ordination between Branch Manager and Banks other
departments

Effective follow up and taking regular reviews of team members to ensure
meeting of business goals
Maintain highest standards of post sales contacts and service to key
customers

Ensure ethical practices in acquisition and servicing
Provide product improvement feedback to Branch Manager/Product Manager

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