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Job description
Position: PPC Executive
Exp: 3+yrs

Campaign Management:
Plan, implement, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, etc.).
Conduct keyword research and analysis to ensure optimal targeting and budget allocation.
Monitor and adjust campaign performance based on key metrics and goals.

Ad Creation and Testing:
Develop compelling and relevant ad copies that resonate with the target audience.
A/B test ad variations to identify high-performing elements and improve overall campaign performance.

Budget Management:
Manage PPC budgets effectively to maximize ROI and achieve campaign objectives.
Monitor daily spends and adjust bids to stay within budget while optimizing for performance.

Analytics and Reporting:
Analyze campaign performance data and generate regular reports.
Provide insights and recommendations for improvement based on data analysis.

Collaboration:
Work closely with the marketing team to align PPC strategies with overall marketing goals.
Collaborate with other departments to ensure consistent messaging and branding.

Stay Updated:
Keep abreast of industry trends, new features, and best practices in PPC advertising.
Implement new strategies and tools to enhance campaign performance.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in managing PPC campaigns, preferably in Digital Marketing Agency.
Strong understanding of Google Ads, Bing Ads, Meta Ads, and other PPC platforms.
Proficient in keyword research, ad copy creation, and A/B testing.
Analytical mindset with the ability to interpret and draw insights from campaign data.