Report this job

---

What is the problem? *

Incorrect company
Incorrect location
Job is expired
Job may be a scam
Other

The Paid Media Specialist is responsible for analyzing paid channel and traffic performance, identifying areas of optimization and growth, managing budget pacing, and client reporting. This role is vital in supporting paid digital campaign performance. This role is critical in launching, optimizing, and reporting on key platforms, including but not limited to Google Ads, Facebook, Microsoft Ads, YouTube, and Display.

While this is a remote position, ideal candidates will live near one of our collaboration centers in St. Louis, Chicago or the Dallas/Ft.Worth areas, so that they can be on-site with teams regularly.

After applying for this position, please make sure to check your inbox or spam folder for a confirmation email that we received your application. Please also make sure to add Brado in your email on an "allow" list. In some email systems this may require you to right click and "always allow from" or "never mark as spam from" or something similar.

Key Areas of Responsibility

• Evaluates digital performance across different paid channels through continuous analysis.
• Sets up paid media campaigns, conducts keyword research, creates ad groups, writes ad copy, establishes targeting, and creates audience segments.
• Collaborates closely with the data team to guarantee that all tracking is accurately set up and functioning correctly.
• Acquires Google Ads Certifications and maintains these on a yearly basis.
• Identifies search trends and improvement opportunities for existing campaigns.
• Assists Paid Media Managers with various campaign management tasks such as monitoring campaign budgets, optimizing bids, conducting A/B split testing, analyzing search queries and display placements, and generating monthly reports.
• Stays up-to-date with the latest updates, optimal strategies, and cutting-edge trends in paid media and digital marketing.
• Reviews campaign status and performance with Paid Media Managers on a regular basis.
• Assists the Paid Media Manager in reconciling end-of-month media expenses.
• Reviews monthly dashboard metrics to check for discrepancies.

Requirements

• 1-2 years experience in paid digital marketing.
• Experience with Google Ads is required(link removed)
• Must be comfortable working in Excel with numbers, and analyzing data/trends.
• Experience with Google Ads Editor, Microsoft Office Suite, Facebook Ads or LinkedIn Ads is a plus.
• Demonstrates these role-specific skills:
  • Exceptional organizational and time management skills (link removed)>
  • Excellent written, verbal, and editing skills.
  • Ability to work in a fast-paced environment with strict deadlines.
  • Results-driven attitude.
  • Self-starter who thinks and participates effectively, both independently and as part of a team.
  • Highly analytical with a data-driven mindset.
• Ability to pass Google Ads certification tests.
• Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
• Demonstrates these Brado-wide skills: Agile, Bold, Innovative, Curious, Empathetic, Teamwork, Self-starter, Verbal & Written Communication, Creative Thinking
• Adhere with all Brado and client required training and guidelines for market research and healthcare industry regulations and laws. Specifically (but not limited to) Pharmacovigilance (PV) and Healthcare Providers (HCPs) processes and reporting, Ethics, Confidentiality, Data Privacy / Security and Harassment.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home