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The Pardot solution lead is responsible for strategic marketing consulting, configuration of marketing automation technologies, and the creation and presentation of client deliverables. This may include current-state audits and analysis, marketing strategy, best practices, visioning and recommendations for marketing programs, and implementation of marketing automation technology.

Responsibilities:

• Provide strategic recommendations and vision for Digital Marketing planning and best practices.
• Understand intricacies of customer data and how data can affect Digital Marketing objectives.
• Consult on Marketing process best practices, and the intricacies of Sales and Marketing alignment.
• Understand the intended audiences for the solution, purpose of engaging these audiences, and validate against objectives and success metrics.
• End to End Digital marketing campaign execution on B2B channel
• Landing Pages creation for Customer/lead tracking and details capture
• Create and manage Pardot marketing assets, automation, and workflows
• Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
• Understand administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
• Troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
• Ability to setup Pardot Salesforce connector for data sync
• Understand basics of salesforce sales cloud platform and feature sets
• Build complex email automations
• Building engagement studio flows
• Send emails via Email application sending methods
• Prospect Lists, One-to-One e-mails creation
• Integration of Social Networking platform with Pardot
• Performing email sends
• A/B testing to weight emails delivery success
• Reporting and dashboard for Campaign analysis
• Web Services and API
• Lead requirement/user story gathering sessions for Digital Marketing engagements.
• Lead client discussions, facilitate marketing discovery and lead marketing projects/initiatives as needed.
• Create or oversee the creation of training content, and lead client trainings sessions on Pardot
• Experience with Information Architect tools for wireframes and prototyping such as Axure, OmniGraffle or other tools are preferred working knowledge of Responsive Design and working knowledge of front-end development capabilities

Scripting: Java Scripts, CSS, HTML, XML

Language : Java,J2EE

Activities and skills to achieve the above responsibilities include, but are not limited to:

• 5+ years business and business technology experience
• 3+ years experience with Pardot
• Pardot experience required
• Desired Skills Proficiency in other marketing tools like SFMC, Interaction Studio, Eloqua, Marketo is an added advantage
• Pardot, Social studio, (link removed) and Social Studio would be added advantage
• Excellent communication skills (written, verbal and visual)
• Strong relationship management and interpersonal skills
• Consulting/Professional Services experience preferred
• Certified Pardot Specialist
• Good to have Pardot Consultant certification
• Salesforce Sales, Service or Community Cloud experience and certifications is good to have
• Understanding of Agile methodologies preferred