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Performance Marketing Manager
Location: IN-Multi-City, India
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Job Description

(Minimum 250 characters)* Plan, execute, and manage various up sell, cross sell, acquisition & engagement campaigns to drive D2C business
Measure, analyze and optimize all KPIs to drive conversions and maximize the business
Identify the opportunities in owned digital assets to increase visibility for various products of the bank.
Key deliverables for this role - growth in traffic, increase in logins, conversions & revenues for D2C Channel for a product.
Device roadmap for setting up new and innovative capabilities for generating sales and profitable growth for Digital Lending Team
Set up the capabilities of tracking and monitoring the funnel and set up benchmarks - technology, platform, Media, Customer journey
Achieve D2C sales numbers as per the targets

Keywords "Performance Marketing", "Digital Marketing", " Marketing Management",

1 Mandatory Key Skills Analytics

Work Experience Required 10+years of experience

Job Location(s) PAN India

Industry Type E-COMMERECE

Functional Area Marketing & Communications

Qualification Digital Marketing, Any Postgraduate

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Employement Category:

Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Performance Marketing Manager

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